Brand Portfolio Manager

4 weeks ago


สาทร กรงเทพมหานคร, Thailand Bayer Full time

**Brand Portfolio Manager - Herbicide (Rice PGDSR & DDSR)**

**YOUR TASKS AND RESPONSIBILITIES**

Primary Responsibilities:

- Support new ideas, LCM activities, new uses and portfolio streamlining, in line with country portfolio strategy and customer needs.
- Conceptualize demand Generation (including pre season field activities, in season demonstration trials planning and management, harvest related field / market development activities) for key assigned brands
- Develop annual calendar of marketing activities and manage annual promotion budget.
- Track effectiveness of campaign /communication.
- Prepare for launch of new products, ensure availability and adoptions of brand packages and communication points for sales team and external customers.
- Working together with Commercial Excellence/Country S&OP Lead, align projections with financial plans/goals and ensure product availability to meet aligned forecast.
- Work with CAM and MSM for integrated marketing communication both ATL, Digital integration and demand creation activity according to Brand s strategies and value proposition.
- Define product value and price objective, aligned with regional asset management team to enable price strategy Implement short term D&R programs and farmer campaigns for assigned brands together with Country Channel Lead Track key competition brands identifying risks, opportunities and strategic/tactical actions for FUN portfolio Define and align third party strategy based on LCM strategy for strategic assets, and implement the strategy with 3rd Party Innovation manager to strengthen & increase the value of key assets
- Manage various program operations & ensure compliance to marketing budget and schedule (Manage well the allocated P&I budget)

Secondary Responsibilities:

- Act as Crop Champion for Rice Crop, build Yearly Crop Strategy; Share insights about Rice Crop on a monthly basis with Cluster Crop Lead Responsible for OPTIMAS and ACE data submission.

**WHO YOU ARE**
- University degree, fluent in English
- Sound knowledge of agribusiness with 8-years’ experience in crop protection portfolio management and product management
- Demonstrated customer centricity.
- Experience leading and influencing peers and senior stakeholders at the APAC region and country level on business decisions.
- Learning agility and ability to adapt to new company requirements.
- Understanding of crop related political, economic, sciences & technologies and regulatory requirements.
- Experience managing and collaborating in a matrix organization with regional and global teams.

Bayer is an Equal Opportunity Employer/Disabled/Veterans**IMPORTANT NOTE for POTENTIAL CANADIAN CANDIDATES**: This position requires full vaccination against COVID-19.-
**IMPORTANT NOTE for POTENTIAL US CANDIDATES**: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements.**Date**
- 05/10/2024 to 05/20/2024**Location**
- Bangkok - Sathorn**Work Time**:

- 40 hours**Position Grade**
- VS1.2**Contact Number**:

- +66 2 232 7000



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