Brand Manager, Moccona

5 months ago


ดนแดง กรงเทพมหานคร, Thailand JACOBS DOUWE EGBERTS Full time

Brand Manager, MOCCONA
- Marketing
- Khet Din Daeng
- Full-time
- Thailand

To responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, brand management and compiling and sharing key market insight conform agreed brand meaning and visual identity.
- Manages product adaptations within the context of central innovation decision making and coordinated all activities within the scope of launches of New Product Development or Product Adaptations.
- Is responsible for range management to ensure a sustained yield of rangeland products while taking into account range resource status.
- Manages external communication activities (including social media) and maintains relationship with media all in line with the communication and media strategy as defined by the Category Marketing Leader.
- Translates brand packaging design guidelines into brand artwork.
- Manage and develops brands (i.e. developing brand meaning & visual identity, manage local product adaptations etc.) within central Category guidelines and is responsible for executing brand activation by using above-and below-the-line instruments within the context of central brand activation guidelines.
- Is responsible for compiling knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends.
- Conduct Market Research data and analysis.

**Qualifications**:
**Education**:University graduated

**Must have**:

- minimum 5 years work experience in marketing in FMCG.
- Strong leadership skills and attention to details and technical term.
- Strong technical skills and a solid understanding of product development
- Analytical and time-management skills.
- Good written and verbal communication skills both Thai and English.

Additional Information

We offer our associates plenty of opportunities to make a contribution today to the coffee experience of tomorrow. Working with us means you’ll be making an impact in a fast-paced, collaborative environment. You can see this impact in the organization, the brands, the products and in your own development.

**JACOBS DOUWE EGBERTS **(JDE) For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.


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