Marketing Lead

2 weeks ago

กรงเทพมหานคร, Thailand TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

In this role, you work as team leader of B-end and C-end marketing lead, will be responsible for understanding the industry and competitive environment, designing communication plans to shape the new e-commerce platform from 0 to 1, gaining awareness and likability from the Thai audience.

**Roles & Responsibilities**:

- Design and execute social and content marketing strategies based on the types of campaigns of Tiktok E-commerce, including but not limited to: ideating, planning, and owning content, as well as creating an integrated approach to develop various content marketing format across channels
- Work cross-functionally with internal stakeholders such as sellers, merchants, and creator management team to identify marketing needs of each campaign and develop effective and creative marketing plans accordingly
- Define the benchmark setting of E-commerce market campaigns, establishing clear metrics to measure performance in customer awareness, new user acquisition, and customer experience
- Lead efforts to analyze, report and recommend improvements to marketing strategy and implementation to continuously optimize marketing campaign performance and internal collaboration process

**Qualifications**:

- Bachelor's degree or above, at least 5 years of relevant marketing experience, 2 years of management experience; E-commerce, social media, community, or brand marketing experience is preferred
- Able to communicate fluently in both Thai & English language
- Demonstrated experience in developing a creative, strategic approach of marketing campaigns to user growth and awareness
- Proven ability in coordinating different campaign stakeholders such as public relations, international brand, marketing agency, and MCN
- Strong social media exposure and marketing ability across multiple platforms
- Familiar with TikTok short video and live-streaming eco-system is a plus
- Self-motivated, strong communication and project management skills, adaptable to fast-paced and changing working environment

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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