Pr and Influencer Marketing Lead

7 months ago

กรงเทพมหานคร, Thailand coty Full time

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

**Employment Type**: Full-time

**Division**: Thailand Luxury

**Job Title**: PR & Influencer Marketing Lead

**Reporting to**: Country Head

**Direct Reports**: PR & Influencer Marketing Manager

THE ROLE
The PR & Influencer Marketing Lead is responsible for providing guidance to marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans and building awareness and positioning for the company’s brands to drive brand success and achieve market share, revenue and profit objectives. This role is central to the entire marketing and needs to be highly collaborative and work closely with key stakeholders.

RESPONSIBILITIES
Marketing Plan and P&L
Plan, develop and implement marketing strategies, business plans, forecasts, marketing communication
Develop and implement the annual country marketing plan/budget and P&L.
Direct the development of launch plans and channel plans in line with the annual planning cycle, including quarterly revisions in line with corporate requirements.
Direct the ongoing and launch forecasting activities of the brand teams in line with the monthly forecasting cycle across categories to ensure defined service levels and inventory targets are achieved.
Lead, coordinate and monitor the implementation of brand marketing plans to deliver budgeted profit, sales, market share and other key brand health indicators.

Media, Digital and PR
Develop media plans at the country level in line with category media strategy and brand license requirements where applicable and be responsible for the allocation and management of the media budget.
Develop the digital marketing plan in line with the digital marketing strategy for the category and license requirements where applicable.
Develop and manage strategic and mutually beneficial relationships with external agencies and manage key advertising programs with media partners at a strategic level.
Direct the development of PR strategy and collaborate with the PR team to ensure the most effective tailoring of PR strategy to the local market in line with global requirements.

Retailer Relations/ Placement
Lead and direct the development and delivery of strategy presentations and special project presentations to key accounts in conjunction with the Commercial Excellence team.
Work closely with the Commercial Excellence team to develop channel specific sales strategies and monitor execution ensuring alignment with global category objectives.

Operational
Lead and direct the operational activities of the brand marketing teams and coordinate team efforts for the achievement of short
- and long-term business objectives.
Direct the brand teams in the evaluation of customer research, market conditions and competitor data to evaluate brand activity and develop strategies and communications across brands and categories.
Direct the brand teams in the planning and implementation of new launches in line with cost, time, in-store effectiveness and other key objectives.
Direct the efficient coordination of merchandising solutions in line with global and local requirements, including global stand directions, planograms and training activities.

Relationship Management
Collaborate with the Commercial Excellence Lead in the development of strong relationships with key retailers at senior levels across all channels and conduct high level negotiations to deliver necessary outcomes.
Cultivate effective working relationships with functional heads and partner with the leadership team to support the delivery of overall business success.
Liaise and network across the broader Coty marketing organisation regionally and globally to develop functional networks and leverage best practices.
Provide high level representation at meetings and conferences, including at both external customer, supplier, trade and industry meetings, and internal Coty regional and global meetings.

People Leadership
Lead, develop and manage the marketing team, inspire confidence and positively motivate the team to deliver a high standard of team performance.
Coach and develop teams and individuals towards the fulfilment of personal and business objectives, both informally, and formally in line with the Coty Performance Management Program (PMP).
Recruit, develop, retain and rotate top talent.
Take ownership and drive the short-, medium
- and long-term career planning and development plans for all people in the department.
Identify key people in the department who are able to assume broader challenges and be an advocate for them on advance

  • Pr and Influencer Marketing Lead

    5 months ago

    กรุงเทพมหานคร, Thailand coty Full time

    **JOB TITLE**: PR & Influencer Marketing Lead **Employment Type**: Full Time **Department**: Luxury; Thailand Affiliate **Reporting to**: Country Head **Direct Reports**: 2 **Collaborators**: Global & Regional Marketing Team + Local Marketing/Digital/Commercial Team RESPONSIBILITIES Influencer Marketing Plan and execute the social media strategy...

  • Pr & Influencer Marketing Manager

    5 months ago

    กรุงเทพมหานคร, Thailand coty Full time

    THE ROLE **JOB TITLE**: PR & Influencer Marketing Manager **Employment Type**: Full Time **Department**: Thailand Affiliate **Reporting to**: PR & Influencer Marketing Lead **Direct Reports**: N.A **Collaborators**: Global & Regional Marketing Team + Local Marketing/Digital/Commercial Team ROLE Influencer Marketing Plan and execute the social media...

  • Pr and Influencer Marketing Manager

    6 months ago

    กรุงเทพมหานคร, Thailand coty Full time

    BASE IN THAILAND ROLE AND DEPARTMENT Influencers (KOL / KOC / High Net Worth Individuals) - Research & source for relevant suitable Influencers - Build and maintain Influencer relationship maintenance - Frequent on-going communication with influencers for brand/product exposure to help Coty’s skincare brands to achieve top media ranking in certain...

  • Pr and Influencer Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Argyll Scott Full time

    **Responsibilities**: - Identify and engage with Key Opinion Leaders (KOL), Key Opinion Consumers (KOC), and High Net Worth Individuals (HNWI) to establish meaningful partnerships. - Develop and maintain a network of influencers aligned with the brand's values and target audience. - Negotiate and manage influencer contracts, ensuring deliverables are met. -...

  • Marketing & Pr

    1 month ago

    บางกะปิ, กรุงเทพมหานคร, Thailand Siamfood Enterprise Co., Ltd. Full time

    Marketing & Pr รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตบางกะปิ) สาขาอาชีพหลัก : การตลาด/PR สาขาอาชีพรอง : การตลาดดิจิทัล รูปแบบงาน :...

  • Pr Marketing

    5 months ago

    ยานนาวา, กรุงเทพมหานคร, Thailand บริษัท รมย์รวินท์ เวชกรรม จำกัด Full time

    รายละเอียดงาน **รูปแบบงาน **:งานประจำ**จำนวนที่รับ **:2 ตำแหน่ง**สถานที่ปฏิบัติงาน **:กรุงเทพมหานคร(เขตยานนาวา)**เงินเดือน(บาท) **:25,000 -...

  • Supervisor/manager, Media

    5 months ago

    จตุจักร, กรุงเทพมหานคร, Thailand RS PCL Full time

    Develop strategic PR and KOL plans to support the launch of new music campaigns and projects. Identify key media outlets, influencers, and KOLs to target for maximum exposure and engagement. Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers in the music industry. Pitch story ideas, press releases, and artist...

  • Head of Pr

    5 months ago

    กรุงเทพมหานคร, Thailand Argyll Scott Full time

    **_Key Responsibilities:_** - Develop and implement strategic PR plans to elevate brand visibility, secure positive media coverage, and enhance product awareness within the beauty market. - Foster and nurture relationships with prominent media outlets, influencers, and key industry stakeholders to secure impactful media placements and valuable...

  • Junior Campaign and Account Manager

    6 months ago

    กรุงเทพมหานคร, Thailand MatchUp Influencer Full time

    Job Summary**:The Junior Campaign and Account Manager** is responsible for managing client accounts and developing and executing effective influencer marketing campaigns. This includes developing strategies, managing campaigns, and measuring results. The Junior Account and Campaign Manager is also responsible for building relationships with clients and...

  • Head of PR

    5 months ago

    กรุงเทพมหานคร, Thailand Argyll Scott Full time

    Our client is an international company in luxury beauty and skincare. They are actively looking for a talented **Head of PR** to support their business. **Key Responsibilities**: - Develop and execute strategic PR plans to enhance brand visibility, drive positive media coverage, and boost product awareness in the beauty market. - Cultivate and maintain...

  • Influencer

    1 month ago

    สวนหลวง, กรุงเทพมหานคร, Thailand บริษัท สยาม โกลบอล กรุ๊ป จำกัด Full time

    รายละเอียดงาน **รูปแบบงาน **:งานประจำ**จำนวนที่รับ **:1 ตำแหน่ง**สถานที่ปฏิบัติงาน **:กรุงเทพมหานคร(เขตสวนหลวง)**เงินเดือน(บาท)...

  • Influencer Marketing

    2 weeks ago

    บางคอแหลม, กรุงเทพมหานคร, Thailand บริษัท ศรัณย์การแพทย์ จำกัด Full time

    แชร์ เก็บงาน พิมพ์งาน ร้องเรียน สมัครงาน Influencer Marketing รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตบางคอแหลม) สาขาอาชีพหลัก :...

  • Communication & PR Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Criterion Asia Recruitment (Thailand) Co., Ltd. Full time

    **Responsibilities**: - Lead the development and implementation of comprehensive communication strategies aligned with the organization's objectives. - Define PR and branding goals, objectives, and KPIs to measure the effectiveness of communication initiatives. - Build and maintain relationships with media outlets, journalists, and influencers to generate...

  • Pr & Marketing Manager

    3 months ago

    กรุงเทพมหานคร, Thailand SKY ICT PCL Full time

    หน้าที่รับผิดชอบ - Manage all aspects of public relations including media relations, press releases, media inquiries, and arranging interviews. - Develop and maintain relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximize brand exposure. - Oversee the organization and...

  • Influencer Marketing Executive

    2 months ago

    กรุงเทพมหานคร, Thailand PREP Technology Joint Stock Company Full time

    **Company Overview** - PREP is a leading provider of IELTS courses, successfully helping students achieve their highest potential in English proficiency exams across Vietnam. Now expanding to Thailand, our mission is to provide high-quality education, deliver exceptional educational services and personalized learning experiences to empower Thai students to...

  • Influencer Marketing

    5 months ago

    บางรัก, กรุงเทพมหานคร, Thailand บริษัท มีเดีย โซน เทค (ไทยแลนด์) จำกัด Full time

    แชร์ เก็บงาน พิมพ์งาน ร้องเรียน สมัครงาน Influencer marketing (ประสานงาน) รับสมัครด่วน สถานที่ปฏิบัติงาน :...

  • Marketing Influencer Officer 1 อัตรา

    5 months ago

    บางกะปิ, กรุงเทพมหานคร, Thailand บริษัท เอ็ม เมด กรุ๊ป โฮลดิ้ง จำกัด Full time

    Marketing Influencer Officer 1 อัตรา (ด่วนมาก) รับสมัครด่วน สถานที่ปฏิบัติงาน :...

  • Communications, Pr, Branding and Csr Manager

    5 months ago

    กรุงเทพมหานคร, Thailand Criterion Asia Recruitment (Thailand) Co., Ltd. Full time

    Key Responsibilities: - Lead the development and implementation of comprehensive communication strategies aligned with the organization's objectives. - Define PR and branding goals, objectives, and KPIs to measure the effectiveness of communication initiatives. - Build and maintain relationships with media outlets, journalists, and influencers to generate...

  • Marketing/pr

    5 months ago

    หลักสี่, กรุงเทพมหานคร, Thailand บริษัท ควอน เอนเตอร์ไพรส์ จำกัด Full time

    Marketing/PR รับสมัครด่วน สถานที่ปฏิบัติงาน : กรุงเทพมหานคร(เขตหลักสี่) สาขาอาชีพหลัก : การตลาด/PR สาขาอาชีพรอง : สื่อสารการตลาด รูปแบบงาน :...

  • Influencer Marketing

    3 weeks ago

    พระโขนง, กรุงเทพมหานคร, Thailand บีพราวด์ เมดิคอล คลินิก Full time

    รายละเอียดงาน **รูปแบบงาน **:งานประจำ**จำนวนที่รับ **:2 ตำแหน่ง**สถานที่ปฏิบัติงาน **:กรุงเทพมหานคร(เขตพระโขนง)**เงินเดือน(บาท) **:18,000 -...