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Digital Marketing Executive

7 months ago

กรงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time

**POSITION SNAPSHOT**

Location: Bangkok
Company: Nestlé
Business Unit/Division: Nestlé Nutrition
Full-time
Strong Digital & Social Marketing expertise (3 years+)

Experience in Digital Marketing, Search Marketing, Social Media marketing with content creation and writing skills.
Direct experience from FMCG industry is a benefits

**A DAY IN A LIFE OF...**
- Lead all nutrition brands Digital Marketing, Content Planning Strategy and Search strategy and liaise with brand team to win in nutrition industry.
- Co-develop with brand team to execute winning digital campaign that well translate insight into disruptive execution across all consumer touch points.
- Working with Corporate Integrated Media & Consumer Data team for the activation of data, including first-party acceleration, data partnerships, and audience building.
- Strategically structure & manage content calendar and ad hoc campaign across all channels in alignment with consumer insight, brand strategy and business’s goal.
- Responsible for the overall planning and execution as well as ensuring well aligned mood & tone of asset with brand guidelines.
- Delivery and execution of digital best practices and frameworks (i.e. Nestle BPI Score, Creative X, Platforms’ Framework)
- Monitor social media trends and the competitive landscape and proactively share learnings and best practices with the wider team.
- Own website operations and improvement to ensure the best UX/UI to enhance search performance and user journey.
- Ensure product info and contents are update on website and social media.
- Plan and optimize digital marketing budget to maximize ROI and achieve business/marketing KPIs
- Managing relationship with key partners, agencies, publishers, KOLs and platforms against digital plan increase media touch points and brand impact.
- Ensure adhere to the WHO International Code of Marketing of Breast Milk Substitutes, Control of Marketing of Infant and Young Child Food Act B.E. 2560 (2017) and Nestlé policy on Marketing of Breast Milk Substitutes, company principles and policies. Additional mandatory requirements of local regulations must also be followed.

**ARE YOU A FIT?**
- Strong Digital & Social Marketing expertise (3 years+). Experience in Digital Marketing, Search Marketing, Social Media marketing with content creation and writing skills.
- Hands-on experience with SEM, SEO and web traffic metrics and understanding of web publishing requirements.
- Experience with analytics tools (e.g., Google Analytic, Google Tag Manager) and Marketing Cloud (e.g., Salesforce)
- Strong attention to detail with an analytical mind and outstanding problem-solving skills.
- Strong communication skills; Expert level oral and written English (or main local language).
- Strong time management skills and project management skill with ability to multi-task.
- Strong sense of ownership and pride in their performance and its impact on business’s success
- Team player and great interpersonal and communication skills to lead and manage cross-functional teams.
- High Agility, flexibility and adaptability. Able to work under pressure and tight timeline.