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Marketing Manager
1 month ago
**Marketing Manager (55-70K)**
Our client is a leading e-commerce company in Thailand. They operated a variety of businesses encompassing E-Commerce, Health & Beauty, and software development. The core pillar is e-commerce business, which currently sells fashionable pet clothing and accessories and Health & Beauty products in US, EU and China markets.
**Report To**: Country Director
**Subordinates**: 3; Social Media Executive, Graphic Designer, and Sale Admin
**Job Summary**:
- Set an annual revenue target per sale channel and manage the marketing budget accordingly.
- Strategize, implement, and monitor all aspects of digital marketing, including but not limited to Facebook & Instagram, Line and marketplace in-platform marketing tools to cover from awareness to conversion stages of customer journey.
- Coordinate with oversea IT/Marketing Tech team for automation/system adjustment if needed.
- Identify industry related trends and lead creative new marketing initiatives which can be either offline or online to build brand awareness and lead to conversion.
- Coordinate with the Product and Purchasing team in selecting assortment to sell or to participate in campaigns according to trends and marketing insights.
- Coordinate with the Business Development team to support marketing aspect of B2B opportunities.
- Consolidate data and analyze important metrics that affect business performance and potentially lead to customer retention insights for building a good CRM initiative; manage the loyalty program accordingly.
- Manage digital marketing agency when selected to work on relevant channels if needed e.g. SEO/SEM
**Requirements**:
- Bachelor’s degree in marketing or relevant field.
- A minimum of 5-year experience in a digital marketing or advertising position, preferably in a start-up environment.
- Good communication in English
- Solid understanding of Facebook advertising, other digital marketing channels are a plus e.g. SEM, Display, Affiliate, CRM.
- In-depth knowledge of various social media and social commerce platforms on best marketing practices.
- Knowledge on marketplaces’ (Shopee, Lazada) in platform advertising tools is a plus
- Excellent analytical abilities, proficient in Microsoft Excel or other marketing data management tools.
- Pet lover is a plus