Category Development Manager

2 months ago

กรงเทพมหานคร, Thailand Diageo Full time

Job Description:
About Us

Diageo Moet Hennessy Thailand (DMHT) is a leading international premium alcohol business in Thailand. Our strong brands include Johnnie Walker, Hennessy, Smirnoff, Moet & Chandon, Captain Morgan, Bailey’s Irish Cream, Tanqueray, and Chandon wines.

Since our establishment in 1983, Diageo Moet Hennessy (Thailand) Limited has come a long way. With our operational focus on delivering the highest level of customer satisfaction, we have become the prominent market leader in premium, deluxe and super deluxe drinks. Our extraordinary people, with their courage and determination, have made our journey a successful one.

With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you’ll be empowered to be _you._ Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

About the Role

The Category Development Manager at Diageo Moet Hennessy (Thailand) is key position to unlock the business growth potential within our diverse product categories by analysing market and sales data based on consumer & shopper insights from multiple sources. This role identifies strategic opportunities and challenges within the category through developing category & market share projection, supports the introduction of new product developments (NPDs) and commercial launches, crafts compelling selling stories based on market & shopper insights. This position is crucial in driving sales and distribution & merchandising strategies across channels, ensuring Diageo's portfolio to achieve its full market share potential and contribute significantly to the company's growth strategy.
- Responsibilities_- Lead market share analysis, projection, and opportunity identification. Develop weekly and monthly market share reports. Provide actionable insights and recommendations based on category analysis to contribute to market share growth.- Support NPD launches and commercial strategy development. Develop product distribution strategies by channel.- Create and propose recommended planograms for MT and TT channels. Ensure planogram adoption and increase share of shelf.- Collaborate with research agencies (NielsenIQ, HATCH C-Smart, etc.). Utilize data analysis tools to derive actionable insights and recommendations.- Engage with internal stakeholders (Leadership, Sales, Marketing, Finance) and external partners (retailers, research agencies). Build strong relationships and influence category strategies.- Contribute to market share growth by providing actionable insights and recommendations. Propose budget decisions for shopper data and research.

About You- Bachelor’s degree or Master’s Degree in Marketing, Business Administration, Economics, or a related field.- At least 5 years of experience in category management, trade marketing, sales, or a related role, preferably in the FMCG or alcohol beverage industry.- Strong data analytical skills with proficiency in handling data from sources such as NielsenIQ, HATCH, and C-Smart.- In-depth knowledge of category management principles and retail channel dynamics.- Excellent communication and presentation skills, capable of creating compelling selling stories and strategic recommendations.- Ability to collaborate effectively with internal teams and external partners to drive category development initiatives.- Mathematical aptitude and a passion for data analysis.- Flexibility and willingness to work extended hours due to market data release timelines.

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type:
Regular

Primary Location:
Bangkok

Additional Locations:
Job Posting Start Date:
2024-09-13

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