Livestream Kol
6 days ago
DepartmentMarketing
LevelExperienced (Individual Contributor)
LocationThailand - Bangkok
The Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
- Create monthly Livestream KOL budget and content plan for Shopee Thailand
- Oversee team to create creative content and messages to promote products and campaigns via Livestream KOL
- Manage and evaluate Livestream KOL post and video performance
- Communicate and coordinate across internal and external teams
- Manage overall user sentiment and collect user satisfaction from KOL post
**Requirements**:
- Bachelor's or Master's degree in Business Administration and related fields, preferably in Digital Marketing, Communications, Marketing, Business or New Media3-5 years work experience in related fields (e.g. e-commerce, consulting, tech)
- Experience in KOL or media budget management and evaluation
- Strong leadership and team management skill and understanding big picture overview and direction
- Strong critical thinking and able to plan and do business and budget justification
- Able to communicate in both Thai and Engish language with a creative mindset and have a sense of pattern & cause and effects
- Highly creative with personalized/segmented communication experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experienced in communication in e-commerce or online platform business will be an advantage.
- Able to work in a fast paced working environment while maintaining a great attention to detail and working to deadlines.
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