Senior Associate/manager, Kol Operations

3 months ago

กรงเทพมหานคร, Thailand Lazada (Thailand) Co., Ltd. Full time

LazLive is Lazada's Livestream commerce platform blending entertainment and shopping. LazLive enables sellers and content creators to connect and engage with buyers real-time. Through LazLive, buyers discover products and check out directly in livestreaming.We're seeking an accomplished KOL Operations Senior Associate / Manager to join our team. In this role, you'll participate in the identification, setup, engagement, management, and cooperation of our KOL Network, ensuring alignment with overarching business objectives. Your expertise will be crucial in the establishment and nurturing of relationships of key brands and KOLs with our platform to drive sales performance. Collaborating closely with local and regional stakeholders, you'll lead multifaceted projects that enhance our market presence and effectiveness of Livestream.

**Responsibilities**: -Research and identify potential KOL's from our affiliates pool or external and Brand KOls, establish and nurture relationships with KOLs and Brands through networking, outreach, and effective communication. Monitor the top performing livestream KOLs in the country
Handle match making and KOL mapping to key brand and category activities, maximizing the KOL adoption and participation, ensuring brand and KOL satisfaction, training the KOLS on the best ways to drive sales and reach targets
Monitor and analyze the performance of KOL livestream collaborations to assess their impact on brand awareness, engagement, and sales.
Responsible for planning KOL product selection, coordinating core business resources, determining influencers' brand live streaming schedules, identifying key marketing points, and developing product marketing strategies.
Collaborate with operations teams, KOLs and agencies to verify live streaming progress, handle emergencies, analyze live streaming data, identify issues, and improve and adjust strategies.
Coordinate with backend departments to forecast and stock inventory effectively, ensuring live streaming product availability and timely delivery.
Develop and implement influencer expansion plans and live streaming execution plans, maintain a daily influencer database, evaluate influencer resources, and formulate influencer retention strategies
Analyze sales data, explore new growth opportunities and cooperation models, optimize cooperation strategies.
5+ years of experience in e-commerce, project management, or related fields.
Proven track record of successfully managing and executing projects or initiatives.
Excellent project management skills, including the ability to manage multiple projects simultaneously.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Proficiency in Microsoft Office Suite, especially Excel, and experience with data analysis tools.
Familiarity with e-commerce platforms and livestream ecosystem, with direct KOL management experience.Personal Attributes
Highly organized and detail-oriented.
Proactive and self-motivated with a strong sense of ownership.
Ability to adapt to a fast-paced, dynamic work environment.

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