Pr and Influencer Marketing Manager

7 months ago

กรงเทพมหานคร, Thailand coty Full time

BASE IN THAILAND

ROLE AND DEPARTMENT

Influencers (KOL / KOC / High Net Worth Individuals)
- Research & source for relevant suitable Influencers
- Build and maintain Influencer relationship maintenance
- Frequent on-going communication with influencers for brand/product exposure to help Coty’s skincare brands to achieve top media ranking in certain category.
- Lead the Influencer marketing strategy & engagement mechanics for each marketing campaign
- Gifting/seeding planning for all influencers
- Fully understand local Influencers’ landscape across all social platforms so as to develop winning attraction & engagement strategy.
- Lead the creation of Influencer marketing brief for each campaign
- Source, identify and build sustainable partnership with paid social platforms, KOL and brand advocates in a holistic social marketing management.
- 360 development for yearly KOL, KOC, brand ambassador, celebrity collaboration from initial proposals to assets creation
- Deeply understand the detailed tactics of Influencer management in order to be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.
- Build solid and trackable social measurement standard to ensure the success of influencer marketing
- Evaluate, select, and manage KOL / KOC with social agencies

Media & Trade
- Frequent on-going communication with print press, online press, social press and relevant lifestyle industry’s associates for brand/product exposure to help Coty’s skincare brands to achieve top media ranking in certain category.
- Print, online and social Editors’ relationship management
- Gifting/seeding planning for all press and trade
- Tracking reports for push media clipping and social buzz

Communication & Content Management
- Plan and develop winning contents to attract, engage and covert consumers
- Plan & develop all communication messages to be communicated via all relevant communication platforms to amplify the awareness of the brand(s)
- Communication assets localization and creation including the press kits for new innovation, new door opening, livestreaming, press text with local insights of R&D
- Strong copywriting capability to lead social agency for social articles drafting & proof reading.
- Strong sense of creative ideation to gain buzz for the brand accounts.
- Work cross internal stakeholders and external associates to ensure campaign plan alignment, execution quality and on-time delivery
- Market and Competitors’ monitoring to be aware of the lifestyle landscape and to draw best practices
- Partner Marketing Manager for any New Launch and Trade Communication Events’ planning & execution
- Crisis monitoring & management when needed

Social & Digital Media
- Social platform weekly & monthy review of the readership & social followers growth
- Solid knowledge regarding social measurements and industry benchmark.
- Maintain in-house influencer pool for skincare brands.
- 7-10 years of relevant work experience in cosmetics/ beauty industry
- Prestige or luxury brand experience is preferred
- Prior experience working with media/social agency will be added advantage
- PR & E-PR experience is a must
- Having the network of all Media contacts including Traditional/Digital/Social and relevant lifestyle industry’s Influencers will be a plus

**Key Personal Characteristics**:

- Well organized
- High efficiency & strong multi-tasking management skill
- Positive working attitude and good team spirit
- Quick-learner, Proactive, Passion for growth
- Fine Understanding of the beauty industry
- Excellent communication skills

WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

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