Marketing Campaign Manager

2 days ago

กรงเทพมหานคร, Thailand Coda Payments Full time

**What we do**

Founded in 2011, Coda Payments helps digital content providers monetize their products and services in more than 50 markets. Publishers of leading games like Moonton (Mobile Legends: Bang Bang), Garena (Free Fire) and Tencent (PUBG Mobile), streaming platforms like beIN and Bigo Live, apps like Tinder, and video-on-demand platforms like Viu have integrated with Coda Payments to accept payments.

Coda Payments is headquartered in Singapore with dozens of additional outposts around the world. Coda Payments has recently been named the 46th fastest growing company in the Asia-Pacific region by the Financial Times (making it the 5th fastest-growing fintech company in its region), the 13th fastest growing company in Singapore by Straits Times, and a Technology Pioneer by the World Economic Forum.

**Working at Coda**

Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we’re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.

We make things happen in the most impactful and effective manner. If you are always eager to initiate new ideas, hungry to contribute more, derive satisfaction from team wins rather than individual ones, and value integrity, you will fit perfectly into the Coda team

As a Campaign Manager, your main mission is to develop and execute promotional marketing campaigns for the payment channels on Codashop. Reporting to the Senior Marketing Manager, you will play a key part in enhancing Codashop’s USPs and growing Codashop’s market share. You will have excellent exposure to commercial topics and platform operations. You will also have the opportunity to manage more markets regionally, with the proven success in the initial markets.

**Responsibilities**:

- ** End-to-end promotional campaign development**: partner with local payment channels, plan and execute payment promotion campaigns for Codashop to create purchase incentives for Codashop users, and to drive incremental platform Total Payment Volume (TPV).
- ** Payment channel marketing partnerships**:work with the channel BD manager to drive payment partners’ involvement in Codashop platform campaigns, secure promotion budget from the partners and propose promotional campaign plans.
- ** Campaign commercial planning**: design the campaign mechanics/criteria for various promotion types (i.e. cashback, discounts, top-up bonus, giveaways) to ensure the campaign commercials are optimized to drive incremental TPV while maintaining profitability.
- ** Campaign marketing**:work with the country marketing manager to deploy a best-in-class campaign marketing plan for each campaign across various marketing channels.
- ** Performance analytics**: own performance monitoring & analysis of key revenue and site traffic metrics pre, during and post campaign, and make data-driven recommendations to improve future campaign mechanics development.
- ** Market growth strategy**: support in-depth analysis of business performance of Codashop across SEA region, and provide actionable recommendations to improve performance at all stages of the e-commerce transaction funnel.
- ** Cross-functional stakeholder management**:work closely with various stakeholders from the commercial team, product team, and publisher BD team on key deliverables and drive the hunting of deals
- 5+ years of experience in ecommerce operations / marketing / analytical roles. Experience in e-commerce marketplace, B2C digital payments, or B2C consumer platforms are highly preferred.
- A strong commercial and analytical acumen and a solid understanding on the growth of B2C online businesses.
- Hands-on experience in developing end user promotions to drive platform revenue and market growth.
- Strong understanding in multi-channel marketing campaigns and how different marketing channels contribute to a campaign’s performance.
- Excellent communication & presentation skills with the ability to pitch new businesses and partnership deals to external partners and internal senior stakeholders.
- Ability to work autonomously in a fast paced environment, highly organized and can successfully manage various processes across teams and projects.
- Fluency in English.

We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring

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