Beauty & Wellbeing Social & PR Thailand Lead

7 days ago

กรงเทพมหานคร, Thailand Unilever Full time

**Job Title**:Beauty & Wellbeing Social & PR Thailand Lead**

**Location: Thailand**

**About the Role**

The purpose of the Social and PR Lead is to support all Brands with earned first expertise. You will spend your time on the following:

- Being the Custodian of the social equity of B&W brands (i.e. social strategy, PAC managements - Platforms & Culture), cohort definition and development, content territory identification.
- Works with Content Lead in ensuring Content Supply Chain is delivering to social strategy of brands
- Takes lead in driving Influencer Marketing and Communities (ex-Others Say) for total B&W
- Drives the social agency ecosystem to deliver to the requirements of B&W, providing clear briefs, reviewing proposals, and ensuring alignment with brand objectives and budget.
- Develop and execute strategic PR plans aligned with brand marketing objectives, leveraging a deep understanding of the beauty industry, media landscape, and target audience.
- Cultivate and manage relationships with key media contacts, including beauty editors, journalists, bloggers, and influencers, securing positive media coverage and brand mentions.
- Manage the brand's reputation, proactively addressing potential issues, mitigating negative press, and ensuring consistent brand messaging across all earned channels.
- Oversee press engagement activities, including press releases, media kits, interview coordination, and press events, maximizing brand visibility and positive sentiment.
- Collaborate closely with the Community Management Specialist, providing guidance and strategic direction to ensure alignment between PR and community engagement efforts.
- Ability to collaborate with other demand squad members to choreograph earned, owned and paid content to drive impact.
- Knows how to craft a narrative for earned storytelling, with a keen sense of what works to drive desire for our brands.
- Track and analyse social campaign performance, measuring key metrics such as media impressions, reach, engagement, and sentiment to demonstrate ROI and inform future strategies.
- Understanding of social trend cycles, what works, what doesn’t in content
- Ensure feedback loop with global marketing organizations in order to drive replicable successes and learning loop.
- Passionate about beauty, purpose and PR industries with an eye to test new strategies, ways of working (eg AI), and content formats
- Leveraging knowledge /experience of diverse beauty needs and ability to react to the cultural landscape is a must.
- Ability to manage local issues and risk
- Understands how to manage talent and experts and can build relationships.
- Set and meet KPIs.

**About You**

You have a passion for beauty, data, insights, consumers and cultures. You know the difference between Retinol and Niacinamide, or at least curious to find out. You’re comfortable using a wide range of research and analytical tools and are familiar with both new and traditional data sources. You have a desire to continuously unlearn and learn ways to drive our superior competitive performance in segments, channels. regions, formats and a digital consumer world.
- ** Proven Track Record**: Proven experience in public relations, ideally within the beauty industry or a related consumer goods sector (fashion, lifestyle).
- ** Digital PR Expertise**: Demonstrated success in developing and executing PR campaigns across digital channels, including social media, influencer marketing, and online publications, issues management, strategy and plan development, KPI creation and measurement.
- ** Media Relations**: Established relationships with beauty editors, bloggers, and journalists, with a track record of securing positive media coverage.
- ** Brand Storytelling**: Experience in crafting compelling brand narratives and messaging that resonate with target audiences.
- ** Agency Experience**: Experience working in a PR agency specializing in beauty or lifestyle brands (often preferred, but not always required).
- ** Relationship builder and a publicist.**

**Additional Desirable Experience**
- ** Strong Network**: Existing relationships with key players in the beauty media and influencer landscape.
- ** Visual Eye**: A strong understanding of visual aesthetics and how they translate across digital platforms (especially important for beauty brands).

**You’re not**:

- Afraid to fail fast and learn from the experience.
- Of fixed mindset. You are calm & confident in ambiguous contexts and willing to navigate change with flexibility and agility
- Wedded to linear and fixed brand /people partnering. You will flow to work where the growth is
- Someone who works in silos. You are a team player who is open-minded and collaborative.
- A brief taker. You will need to anticipate and define the agenda with your stakeholders - proactive not reactive.

**Skills & Experinces**

**Strategic Thinking & Planning**:

- ** Beauty Industry Expertise**: Deep understanding of the beauty industry, i

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