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Beauty & Wellbeing Thailand Marketing Lead (Wl2)
2 weeks ago
Unilever Beauty & Wellbeing is home to well-loved brands such as Sunsilk, Dove, Tresemme, Clear, Pond’s, Vaseline, and Citra. This role will create and operationalize the total brand marketing strategy, product concept, campaigns, activities, initiatives, and launches. This role reports into the Category Thailand Lead.
**Key responsibilities**:
- Manage the end-to-end P&L of total portfolio.
- Designing and executing the annual brand marketing plans - innovations & activations both. With global brand there will be a mix of global + local activities for design and execution.
- Manage the A&P budget and other key resources.
- Lead a team of brand support managers—mentoring, coaching, and developing them to deliver both business targets and next generation leadership.
- Manage the creative and media agencies to deliver great marketing mixes in the market.
**Key stakeholders for this role**:
- Beauty & Wellbeing trade & sales team.
- Category finance, supply chain.
- Category R&D technical project leaders.
- Regional/Global marketing teams.
- External agencies: Creative, media, digital, events, PR.
**Key competencies required for this role**:
- Project management: ability to lead the end-to-end innovation projects.
- P&L management: brand custodian and responsible for total portfolio.
- Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.
- Marketing mix creation: experience in creating communication mixes from scratch.
- Can translate consumer insights into strategy and action that will generate business impact.
- Strong local media knowledge including latest trends on digital marketing.
- Ability to work in a fast paced, trend-based category.
- Ability to lead a small team.
- Leadership of the Future - with a style appropriate to a networked and agile organisation.
- Strategic thinking & influencing (building “big relationships”).
**Expected qualification/professional experience**:
- At least 6-8 years of brand management experience.
- With experience of managing subordinates and teams.
- Able to influence stakeholders (local and global).
- Experience in Beauty company/industry/channel is a plus.
- Preferably in FMCG or fast-paced environment.
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