Pr and Influencer Manager
5 months ago
**Responsibilities**:
- Identify and engage with Key Opinion Leaders (KOL), Key Opinion Consumers (KOC), and High Net Worth Individuals (HNWI) to establish meaningful partnerships.
- Develop and maintain a network of influencers aligned with the brand's values and target audience.
- Negotiate and manage influencer contracts, ensuring deliverables are met.
- Cultivate relationships with media outlets, journalists, and industry influencers to secure media coverage.
- Plan and execute trade events, product launches, and press conferences to generate positive brand visibility.
- Collaborate with internal teams to develop compelling press materials.
- Craft and implement effective communication strategies to enhance brand awareness and reputation.
- Develop engaging and on-brand content for various channels, including press releases, website, and social media.
- Monitor and respond to media inquiries in a timely and professional manner.
- Oversee the development and execution of social media strategies to drive engagement and brand loyalty.
- Collaborate with the digital marketing team to align influencer and PR efforts with broader digital campaigns.
- Analyze social media and PR performance metrics, providing insights for continuous improvement.
**Qualifications**
- Minimum of 6 years of relevant work experience in the cosmetics/beauty industry, prestige or luxury brand experience is highly preferred.
- Proven track record of successful influencer collaborations and media relations.
- Prior experience working with media or social agencies will be considered an added advantage.
- Strong network within the beauty and lifestyle influencer landscape.
- In-depth knowledge of PR and e-PR strategies.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.
- Creative thinker with a strategic mindset and attention to detail
- Good English communication and Native Thai speaker
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.
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