Beauty & Wellbeing Skin Care Dcomm

4 months ago

กรงเทพมหานคร, Thailand Unilever Full time

**Job Title**: Beauty & Wellbeing Skin Care dComm

Location: Thailand

Context & Main Purpose of Job

**Build, Size and enable the implementation of the Skin dCom channel strategy for the BU**

Responsible for in-year financial planning, channel tactics, growth ambition etc. Lead key competitor analysis in the region; Ensures focus on dCom strategy is delivering category and brand-level ambition & KPIs Lead investment model for including media, trade marketing investment, promotions across the BU.

Accountable for sell in to trade of D4C innovation and manage cross-country JBP for regional customers to manage TMI

Key Responsibilities/Focus Areas

1. Defines Category Strategy for the BU adapting the BG Category Strategy specific to dCom channels

2. Unlock demand generation for Skincare SEA and B&W Thailand through activating right content + traffic levers (and new ways into commerce) & campaign planning and execution, in partnership with Media, DMC and CS&P.

3. Supports DMC and Country dCom CBD for dCom marketing requirements for all campaigns.

4. Drive prioritisation within key Customers and Categories, aligned to the BG Category Strategy.

5. Development and OTIF delivery of Customer JBPs; supporting negotiations with CBD as needed.

6. Financial Delivery & P&L lead - achieve/exceed quarterly and annual revenue and profit targets, for both established and new items, and overall channel targets
- P&L forecast & delivery (TO, GM and PBO) for Skincare SEA and B&W Thailand
- 1Yr. and 3Yr. Strategy and forecast by channel and

7. Lead the required transformation with support functions Supply, R&D, etc. to unlock the full potential of dCom, and ensure optimal resourcing allocation to execute the BG Strategy in the BU.

8. Performance Marketing - lead adoption of holistic and iterative performance marketing plans, connecting brand, media and optimising budgets across channels/tactics/brands based on KPIs.

9. Measurement & Optimization - build business goals, develop the digital learning plan, set dCom goals, measurement,, collaborating with Media, the DMC and brand.

10. Promotion/site merchandising - create an unparalleled shopping experience supporting the DMC to optimize digital shelf, content and shopper experienceand brand performance by leveraging analytics tools and techniques to understand content performance.

**You will ideally have demonstrable experience of**:

- ** High influencing skills,** be tenacious and driven first, proven experience in selling-in innovations to Customers and successfully executing these OTIF.
- ** Digital Commerce business management** eRetail operational experience including key pureplay & omnichannel retailers like Lazada Shopee and Tiktok Shop (i.e., portfolio management, traffic/conversion optimization, & strategy maintenance via P&L-based decision making).
- ** Performance Marketing** awareness of lower funnel modelling along with media budgeting for sufficiency to achieve holistic revenue ambitions.
- ** Transferring strategy into execution** ideally has experience in a Customer Development or Marketing role, with proven ability to project manage and influence multiple stakeholders.
- ** Driving innovation** Identifying breakthrough opportunities, involvement in business case development, and shaping a test and learn culture.

**KPI’s and Dimensions**
- Achievement of dCommerce Growth and TO target for Skincare SEA and B&W Thailand.
- Market Share Improvement (Business Winning %) and growth faster than retailer for Skincare SEA and B&W Thailand.
- Share of Search Improvement (where capability available) for Skincare SEA and B&W Thailand.
- ROMI improvement for B&W Thailand

**Key Interfaces**
- BU dCom lead in scaling & execution of the BU’s dCom Category Strategy.
- BU brand, managing day-to-day operations and OTIF execution of campaigns, Strategies etc.
- Country dCom CS&Ps and CBDs, ensuring OTIF and successful execution of JBPs.
- BU dCom Data & Analytics leads to support the performance management and financial delivery, and identify critical mix management interventions driving insight to action.
- BU Innovation lead to ensure the funnel is aligned to the Cat. Strategy & Customer JBPs.
- BU dCom NBD lead to support on Cat. specific interventions/capabilities to win in new models.
- DMCH to ensure that Content is being delivered OTIF and optimised to maximise conversion.
- BU Media leads, specific to investment prioritization for media plans to achieve KPIs.
- BG Strategy, marketing, and dCom teams to align on the BU specific Channel Strategy

**Key Skills & Knowledge**

**1. Channels (Mastery Level)**
- Digital Commerce Economic Models
- Digital Commerce Fulfilment Models
- Driving Visibility (Share of Search, eMerchandising)
- Design for Channel

**2. Digital Commerce (Mastery Level)**
- Understanding the dCom Landscape
- Designing a Channel-Fit Portfolio
- Developing Content that Converts
- Creating and Capturing Demand
- Enabling Brilliant Execution

**

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