Head of Marketing

Following the growth strategy, brand strategy and communication plan, the HODM must, alongside the team, build, update, execute and maintain the quarterly marketing plan, one of the core responsibilities. This tool serves as the linchpin of all marketing efforts and should be the organizing principle of all internal marketing efforts.
Tracking and reporting is an essential part of effective marketing, hence the HODM is responsible for the quality, validity and relevance of all tracking and reporting pertaining to marketing efforts. This must be closely coordinated with sales efforts and reporting, In the case of Employer branding and recruitment, it should be closely coordinated with HR/recruitment. The HODM is responsible for organizing, setting up and running all measuring and reporting. This includes both directing the internal marketing team and also collaborating with dev team and other departments that are needed to ensure we have the.
Hold regular check-ins with sales to verify the quality of leads generated and ensure we are constantly updating and adjusting the marketing efforts in alignment with the commercial needs.
The HOD is responsible for the overall well being and individual performances of all team members. Hence the HOD must help plan and manage the career and capability development of the entire marketing team. Its expected that regular 1-on-1s are held in accordance with the HR guidelines of the group. As part of this the HODM should also Set, monitor and report on team goals.
Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.
Research competitors to stay current with similar products or services on the market.
Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients.
Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
Create and maintain a successful brand and image that attracts customers to the product or service.
Develop marketing strategies for new products or services that comply with current company standards.
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creativ.
Prepare and manage monthly, quarterly and annual budgets for the Marketing departmen.
Set, monitor and report on team goals.
Design branding, positioning and pricing strategies.
Analyze consumer behavior and determine customer personas.
Identify opportunities to reach new market segments and expand market share.
Craft quarterly and annual hiring plans.
Monitor competition (acquisitions, pricing changes and new products and features).
Coordinate sales and marketing efforts to boost brand awareness.
Participate in the quarterly and annual planning of company objectives.
Build marketing plans and budgets for the smooth operation of marketing campaigns.
Prepare social media marketing campaigns and strategize them such that they align with the business objectives.
Create and monitor an advertisement on various platform keeping the business vision aligned.
Monitor the team goals and their execution keenly.
Ensure that the website, promotional material, marketing campaign strategy are updated on a regular basis.
Prepare monthly marketing budget.
Create monthly reports for the marketing department.
Identify opportunities to reach new market segments and expand market share.
Research about the latest marketing strategies and excel in marketing endeavors competitively.
Requirements and skills.
Work experience as Head of Marketing or VP Marketing, preferably within our industry.
Experience running successful marketing campaigns.
Solid knowledge of web analytics and Google Adwords.
Experience with CRM software.
Leadership skills with the ability to set and prioritize goals.
Analytical mind.
BSc or MSc in Marketing or relevant field.
BSc or MSc degree in Marketing or relevant field.
Proven 5+ years of experience as Head of Marketing, Marketing Manager, Director of Marketing or a similar role.
Professional Certifications such as PCM, Digital Marketing, Integrated Marketing 360, etc will be preferred.
Hands-on experience in prolific marketing campaigns.
Outstanding knowledge of web analytics and Google Ads.
Outstanding ability to plan and manage budgets.
Ability to quickly prioritize and assign tasks.
Excellent leadership and project management skills.
Good oral and written communication skills.
Strong analytical skills.
Attention to detail.
Related Skills.
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Team building and Leadership.
Benefit & Welfare.
10(15) days annual paid vacation.
Flexible working hours.
Health insurance.
Life insurance.
Free Lunch every Thursday.
Provident Fund.
An office in the heart of Bangkok, just meters from the BTS