Head of Communication

4 days ago

กรงเทพมหานคร, Thailand Richemont Full time

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

Want to grow your career with an amazing team? Join us NOW as Head of Communication in Thailand.

**HOW WILL YOU MAKE AN IMPACT?**

As a Maison that has always celebrated bold self-expression, individuality, authenticity, art and passion, Cartier will seek to bring together a community of dynamic and diverse individuals who inherently embody its unique DNA.

Reporting to the Marketing & Communication Director, the incumbent will manage and promote Cartier brand image and brand equity in Thailand through media, press and public relations, events and content defining the most relevant local strategy, adapting international guidelines.

**KEY RESPONSIBILITIES**

**Key responsibility 1: Communication strategy & budget**
- Lead and elaborate the communication strategy to elevate brand equity, focusing on desirability
- Support the Marketing & Communication Director for the Strategic plan, leading the Communication part
- Lead implacable execution of the defined communication strategy and proactively propose optimization when needed
- Promote the brand image at the highest standard when communicating to third parties
- Represent the brand in local activities when necessary
- Participate in various events organized by media and non-competing third parties in order to gain access to market insights & networks
- Consolidate and follow up the overall Communication budget

**Key responsibility 2: Team management**
- Manage a communications team in Thailand: Media Assistant Manager, Events Manager, PR Assistant Manager, Content Assistant Manager
- Display team leadership, delegate and coach the team members to make the most of their expertise, and deliver clear, straight-forward and impactful briefs & reports
- Facilitate collaboration with various departments across the organization to optimize actions
- Communicate expectations before activations of the plans as well as post-activation results

**Key responsibility 3: Media**
- Formulate the media strategy according to the brand strategic direction
- Supervise the media assistant manager in media planning & media plan follow-up throughout the year with the media agency
- Manage relationship with media agency
- Negotiate and leverage advertising power with impactful editorial, i.e. secure high levels of editorial coverage online / offline

**Key responsibility 4: Events**
- Build the event calendar taking into account worldwide planning and local strategy
- Supervise the events manager in organizing the events with the highest standards and in line with brand guideline
- Work on a 360 degrees approach in all events (pre/post coverage, events report, best practices, key learnings) with details reporting and action plan

**Key responsibility 5: PR**
- Supervise the PR assistant manager to ensure press releases dissemination, corporate and commercial stories coverage, events maximal exposure (international and local activities)
- Manage relationship with PR agency
- Define the influencers strategy based on brand ambitions and needs, leading to the identification of relevant influencers for Cartier locally and specific action plan
- Maintain constant communication and relationship with KOL, key press managers & chief editors

**Key responsibility 6: Content**
- Formulate the content strategy according to the brand strategic direction
- Supervise the content assistant manager in content planning & production throughout the year with the external agencies with the highest standards and in line with brand guideline

**HOW WILL YOU EXPERIENCE SUCCESS WITH US?**
- At least 12-15 years of relevant work experience in Communications & PR, including at least 5-year experience in management. Familiarity with luxury / retail segment is preferred
- Proven track record in adopting 360˚ approach towards Communication plans (offline and online) Proven track record in multi-tasking environment, working in a matrixed organisation
- Independent and resourceful with excellent network among related fields
- Languages: English, Thai. French is a plus.
- Proficiency in MS office, analytical tools, production and comprehending Autocad files

**PERSONAL ATTRIBUTES**
- Strategic mindset & analytical skills
- Strong interpersonal & managerial skills
- Digitally-savvy, creative, open-minded, enjoys innovative and new challenges
- Proactive & reliable
- Team-player & enthusiastic
- Hands-on, results-oriented with good problem-solving skills

**WHAT DO WE OFFER?**

What is the work environment and culture? How do we keep our team engaged? How will you devel

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