Brand Transition Executive
2 days ago
embecta is a global diabetes care company that is leveraging its 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visit
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Why join us?
A career at embecta means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our employees can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program - which includes competitive pay, benefits, continuous learning, recognition, career growth and life balance components - is designed to support the varying needs of our diverse and global employees.
Key ResponsibilitiesOwn and drive comprehensive brand transition plans for each country, that outline goals, scope and timelines of the brand transition, to ensure no disruption to business as we change product branding from BD to embecta.- Develop in-country transition plan that incorporates all key activities, day-to-day execution, timelines, and tracking of the separation process and related milestones, including management of weekly team meetings, action plan, follow-up and issue resolution.- Wherever relevant, support brand packaging associated changes (e.g. GTIN change, Regulatory License changes etc ) and work cross functionally with both internal and external stakeholders to ensure seamless transition and document filing associated with the change of packaging from BD to embecta- Develop and drive stakeholder communication: to ensure effective communication with all stakeholders, including internal, customers and partners. Ensure concerns are addressed and provide regular updates on the transition progress.- Support and assist the commercial team in developing and executing campaigns that align with the new brand identity. Ensure marketing materials reflect the updated brand guidelines and messaging.- Assess and highlight potential risks that may arise due to the separation process. Develop and implement strategies to mitigate any risks, in alignment with Commercial leaders.- Ensure timelines are met and escalates as needed to ensure nothing falls out of the purview of the country leadership and regional project team members- Facilitate the development of key tracking metrics. Present integration plans, reports progress and key metrics to senior leadership.- Conduct transition reviews at each milestone, to identify lessons learned and areas for future improvement.- Proactively engage with other Regions, Global and/or COEs to ensure alignment and best practices are shared- Work with a local vendor or agency with related tasks localize things like translation, art creation, digital art, etc. Collaborate with the local team to gather feedback from local clients in order to adapt needs for the transition. Any other brand-related work assigned
embecta is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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