Marketing Manager
1 week ago
Company Description
With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. We dedicate ourselves to diversifying and strengthening our portfolio of brands in order to increase our company's global presence. With a commitment to delivering customers unexceptional experiences with a 100% satisfaction rate and maximizing stakeholder values, we want to become a global leader in food service and restaurant operations
**Job Description**:
**Main Responsibilities**:
- Lead brand communication strategy and executions for all brand & calendar campaigns (briefing, creative development, implementation, tracking & post evaluation)
- Work closely with creative agency to develop strong communication plan that drive business results and support branding
- Lead team to design consumers touch point effectiveness from mass communication, in-store media and store ambience/ experience, digital content, staff talk line
- Lead direction and work closely with media agency to build overall media strategy for TPC and deliver holistic media plan/ channels (integrate offline and online channels). Build media plan that fully optimize investment /broaden reach/ build engagement and suit with brand lever/ campaign level to deliver business result and build brand equity
- Develop social media plan through full year social calendar, always on content as well as manage social listening, consumers feedback and trend
- Responsible for managing media / creative budgeting throughout the year by delivering efficiency within budget allocation
- Closely monitor competitive movement as well as benchmarking best in class global competitor in terms of brand communications / activities / products and regularly review TPC strategy and plan to ensure competitiveness in marketplace.
- Ensure that all campaigns / initiatives are in line with brand positioning while driving overall brand equity
- Manage brand KPI to deliver TOM awareness / Effective Advertising creative evaluation for support TPC brand positioning
- Manage PR / CSR activities that support brand positioning and elevate brand engagement in long term
**Qualifications**:
Qualifications:
- A Masters Degree in Marketing or any related fields.
- At least 7 year experience in Marketing communication / Branding / Digital Marketing.
- Broad understanding of overall media platform both traditional and digital channels
- Strong understanding of Digital Media Channels / Social platform: Search, FB, Display, RTB, Content Discovery.
- Analytic Mind with strong excel skills and deductive Reasoning
- Experience in Google analytics or Analytic products.
- Strong Excel Skills
- Some Web Development and technology understanding is a benefit
- An Eye for Design, User Experience and usage of digital technology.
- Proficiency in English communication and presentation skills
- Strong drive for results
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