Trade Marketing Specialist, Indonesia/Thailand/Vietnam

3 months ago

Bangkok, Thailand Ferrero Full time
Job Location: ​Bangkok​

Bangkok

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is aimed to support several countries in trade marketing activities, such as POSM management, activity calendar management, in-store activations and execution, and others, to contribute to Ferrero business development and enhance Sales capability building.

Main Responsibilities:

  • Provide POSM management and lead the adaptation of Key Visuals into high quality and impactful POSM, in-alignment with brand proposition

  • Collect local trade landscape and observe competitor display activities via periodic market visits, shopper audits, with the activity reporting and analysis

  • Play a key contact role with local agencies to source, design and communicate for POSM development

  • Manage assigned POSM budget, create PR/POs in the SAP system, coordinate arrivals and warehouse stock

  • Support the Country Trade Marketing to identify, initiate and collaborate on local key programs which adds brand value, drive volume and sales

  • Be the central coordination point for execution of all Channel and Category (C&C) strategies and Local Sales initiatives to ensure successful deployment in trade

  • Manage the Trade Marketing Calendar (Activity Grid) Management, ensuring all functions deliverables

  • Collaborate with the Commercial Development team to track and review trade execution mechanisms, assessing the efficiency and ROI

  • Assist with channel inputs into the yearly planning process by identifying the key opportunities: incorporating touchpoints, channel specific learning, competitor analysis, best practice inputs

  • Co-ordinate communication with the distributor team and internal teams

  • Participate in monthly Brand workshops

  • Contribute to shopper activation planning and in-store execution, assist in deployment of effective in-store activities to generate strong shelf off-take

  • Manage promoter/merchandiser activities with agency and understand key drivers and drainers to ensure learnings are translated into activation plans

  • Compile the relevant data, conduct analysis and action oriented plans for monthly, quarterly and yearly scores and results

  • Assist capability building of Sales team via commercial selling story, development of selling kit, catalogues and results tracking 

  • Provide trade support to sales team for customer business reviews and business development plus joint working projects

  • Influence the business to support sales team development and to assist in selling skills

Who we are looking for:

  • University degree  in Marketing, Economics or other relevant field

  • 5+ years of experience in Trade Marketing operations, preferably in FMCG/retail environment

  • Knowledge of different markets and dynamics is preferred

  • Experience in managing and coordinating the complete process flow of in-store activities 

  • Strong trade marketing and category fundamentals and project management skillset

  • Solid analytical skill and ability to collaborate across functions and with multiple stakeholders

  • Agility and capability of multi-tasking in a fast paced environment

  • Excellent interpersonal and communication skills, advanced time management and organizational skills

  • Responsibility and proactivity, growth mindset, anticipation of issues and proposal of solutions

  • Advanced MS office (Excel, PowerPoint) skills, SAP

  • Fluency in English and Thai, written and spoken, any other language is considered a strong plus

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

 

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work.  Employee contribution and engagement at Ferrero is based on three dimensions:  individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member.  A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.

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