Digital Marketing Manager – SIWILAI

14 hours ago

Pathum Wan, Bangkok, Thailand Central Retail Corporation Public Company Limited Full time
About SIWILAI

SIWILAI represents refined street culture and lifestyle in Thailand, rooted in the heart of urban Bangkok. As a connoisseur of civilized taste, SIWILAI curates fashion retail, social clubs, and cafés, setting the standard for premium urban experiences.

Our business: Siwilai Store, Siwilai City Club, Siwilai Radical Club, Siwilai Sound Club, Siwilai Café

Key Roles and Responsibilities:
  • Online/Social Media Strategy: Develop and implement online marketing strategies, plans, and creative ideas to achieve brand objectives & KPIs, including always-on content.
  • Social Media Management: Oversee SIWILAI's social media channels (Facebook, Instagram, LINE, website), from campaign setup to asset creation and caption writing (in English and Thai), while monitoring performance.
  • Creative Development: Deliver digital creative ideas, ensuring consistency in tone, messaging, and visual presentation in line with brand guidelines, collaborating with designers and other teams.
  • E-Commerce Management: Lead e-commerce strategy, coordinating with buyer, operations, and agency teams to set up and optimize the website.
  • Coordination: Coordinate with the brand's headquarters, online agencies, and backend operations to optimize campaign performance for sales, conversion, online awareness, and engagement.
  • Collaboration: Work closely with PR, influencer, and communication teams to maximize campaign impact and drive cohesive marketing efforts.
  • Budget Management: Allocate and manage digital marketing budgets effectively to optimize maximum ROI.
  • Team Leadership: Mentor and guide junior team members, fostering growth and professional development.

Qualifications:
  • 4+ years of experience in digital marketing, e-commerce, or online brand management, preferably in fashion, lifestyle, retail, or creative industries.
  • Strong knowledge of online marketing channels, social media platforms, and e-commerce strategies; familiarity with PR and influencer collaboration is a plus.
  • Excellent analytical skills with a background in performance tracking and reporting.
  • Proficient in digital marketing tools and analytics platforms.
  • Strong written and verbal communication skills in both Thai and English, with the ability to create engaging content.
  • Creative, results-driven mindset with a skill for generating innovative solutions.
  • Ability to thrive in a fast-paced environment and manage multiple projects under pressure.
  • A deep understanding of urban culture, street fashion, and lifestyle trends; a strong sense of taste and alignment with SIWILAI's positioning and target audience is a plus.

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