Digital Performance Marketing

1 week ago

Pathum Wan, Bangkok, Thailand WARRIX SPORT PUBLIC COMPANY LIMITED Full time ฿120,000 - ฿360,000 per year

SUMMARY

The role's main responsibility is to see all areas of digital customer data , digital marketing, and communications for all online enterprises, including ecommerce, omni-channel and other digital services. digital and omni-channel strategy and planning, digital customer acquisition, CRM-optimized, and audience-growth-driving for online clients are all included in the scope. We are looking for an experienced, dynamic analytical, intellectual, energetic and a self-starter.

ESSENTIAL FUNCTIONS

  • Develop digital strategies for present and future online businesses and roadmaps in the context of Ecommerce and the omnichannel ecosystem, including development and execution.
  • Manage teams including performance marketing (paid-own-earn) e-commerce key account, All online media channel
  • Direct and oversee the design and development of customer data management such as customer analytics, personalization and performance reporting to deliver business intelligence activities and initiatives.
  • Create data-driven customer analytic models for Ecommerce using Customer Data Platform and Marketing Automation technologies, as well as a real-time marketing framework and execution.
  • Collaborate with cross-functional partners to manage all aspects of the digital marketing activities including, marketing planning, business planning, content strategy and development, promotional campaigns and other online marketing, website/mobile app design and web/app analytics including digital media strategy, eDManage the day-to-day performance marketing operations including web/app analytics, digital customer funnel analysis, conversion rate as well as implement sales/traffic optimization activities for the online business.
  • Devise strategies to increase online traffic and sales to the website and mobile application, tracking conversion rates and overseeing all aspects of web and mobile application analytics
  • Build business intelligence dashboard and reports to support business decision including daily, weekly, and monthly updates to management
  • M, CRM, paid search, on-site search, SEO, affiliates, advertising, promotions, social media and in-store activities
  • Oversee the day-to-day operations of performance marketing, as well as the strategic direction and prioritization of initiatives for the online business.
  • Develop strategies to boost website and mobile application traffic and sales by tracking conversion rates and overseeing all parts of web and mobile application analytics.
  • Create a business intelligence dashboard and reports to help management make better decisions, including daily, weekly, and monthly updates.
  • ·Work with cross-functional partners to manage all aspects of digital marketing activities, such as marketing planning, business planning, content strategy and development, promotional campaigns and other online marketing, website/mobile app design, and web/app analytics, as well as digital media strategy, eDM, CRM, paid search, on-site search, SEO, affiliates, advertising, promotions, social media, and in-store activities.

POSITION QUALIFICATIONS

  • 1-2 years in senior management role (Senior)
  • 3 years of online business management experience and leading performance marketing team. (Junior/Senior)
  • Experience in using web/app analytics management, social media and marketing automation tools
  • Strong analytical skills & strategic thinking, communication and presentation , negotiation skills.
  • Flexibility to work in Bangkok, Upcountry and Asean countries.

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