Cultural & Event Marketing Executive – SIWILAI (F&B)

1 day ago

Pathum Wan, Bangkok, Thailand Central Retail Corporation Public Company Limited Full time
About SIWILAI

SIWILAI represents refined street culture and lifestyle in Thailand, rooted in the heart of urban Bangkok. As a connoisseur of civilized taste, SIWILAI curates fashion retail, social clubs, and cafés, setting the standard for premium urban experiences.

Our business: Siwilai Store, Siwilai City Club, Siwilai Radical Club, Siwilai Sound Club, Siwilai Café

Position Overview:

We are seeking an innovative and results-driven Event Marketing Manager to lead the planning and execution of dynamic creative & cultural events that resonate with urban culture and lifestyle. This role focuses on creating culturally relevant experiences that amplify SIWILAI's brand positioning. The manager will develop event strategies, foster collaborations, and oversee seamless execution, ensuring each initiative achieves marketing objectives and engages our target audience.

Key Roles and Responsibilities:
  • Event Strategy & Concept Development:Design annual/monthly event calendars with creative and impactful concepts that align with SIWILAI's marketing goals & brand identity.
  • Event Execution:Lead end-to-end event management, including product launches, pop-ups, collaborations, social club activities, and coffee-themed experiences. Ensure flawless logistics, budgeting, vendor coordination, and on-site delivery.
  • Internal Coordination: Collaborate with other marketing functions and operations teams to ensure smooth event execution, including preparing contracts, documents, KVs, marketing materials, alignment meetings, and other necessary tasks.
  • Budget Management:Plan and manage event budgets and P&L to maximize profitability and ROI for each activation.
  • Partnerships & Collaborations:Build and nurture relationships with artists, designers, DJs, influencers, and cultural figures to identify opportunities for future collaborations that elevate SIWILAI's brand presence.
  • Sponsorships: Identify, approach, and secure partners and sponsors for event activities, fostering mutually beneficial collaborations.
  • Trend Research & Cultural Insights:Monitor global trends in urban culture, fashion, music, culinary, and lifestyle to inform event concepts and enhance SIWILAI's cultural relevance.
Qualifications:
  • 3-5 years of experience in event marketing, communications, or a related field, preferably in fashion, retail, or F&B industries.
  • A strong network within creative and cultural sectors is highly advantageous.
  • Excellent project management and organizational skills with strong problem-solving capabilities.
  • Hands-on, proactive, and detail-oriented with the ability to deliver high-quality results on tight deadlines.
  • Strong interpersonal and leadership skills to manage teams and foster collaboration across stakeholders.
  • A creative thinker with a strategic approach and solid business acumen.
  • Good command of English, both written and spoken.
  • Deep understanding of urban culture, street fashion, and lifestyle trends that align with SIWILAI's branding.

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