Marketing & Special Project Manager – Siwilai

4 days ago

Pathum Wan, Bangkok, Thailand Central Retail Corporation Public Company Limited Full time
About SIWILAI

SIWILAI represents refined street culture and lifestyle in Thailand, rooted in the heart of urban Bangkok. As a connoisseur of civilized taste, SIWILAI curates fashion retail, social clubs, and cafés, setting the standard for premium urban experiences.

Our business: Siwilai Store, Siwilai City Club, Siwilai Radical Club, Siwilai Sound Club, Siwilai Café

Key Roles and Responsibilities:
  • Marketing Strategy: Develop and implement integrated marketing communication strategies to drive the success of street fashion retail brands, social clubs, and cafés.
  • Campaign Management: Initiate marketing ideas; plan, execute, and analyze campaigns in collaboration with cultural & events, digital, PR, and VM teams to achieve sales targets and strengthen customer loyalty. Coordinate marketing projects to align processes with both internal and cross-functional teams, ensuring deadlines are met.
  • Team Leadership: Lead a team of marketing executives and graphic designers, setting clear objectives and providing guidance to achieve marketing goals.
  • Asset Creation: Oversee the development of marketing assets for social media, websites, and other collateral, ensuring alignment with each brand's guidelines.
  • Brand Development: Maintain and elevate brand identity, being a brand guardian to ensure consistency in tone, messaging, and visual presentation.
  • Event Coordination: Support planning and execution of events for all brands.
  • Partnerships: Identify and secure strategic partnerships, collaborations, and sponsorships, both locally and internationally.
  • Budget Management: Manage marketing budgets efficiently, optimizing spending for maximum ROI.
  • Performance Tracking: Monitor and report on campaign performance, using data-driven insights to refine strategies and tactics.
  • Market Research: Conduct market analysis to identify trends, customer preferences, and the competitive landscape, informing marketing strategies.
Qualifications:
  • Strong background in retail, fashion brands, or creative agencies.
  • 5+ years of experience in marketing communications and brand management, with a proven track record of success, preferably in fashion, lifestyle brands, or F&B.
  • Demonstrated leadership experience with the ability to manage and motivate a team.
  • Creative mindset with a results-driven approach.
  • Critical and analytical thinker with the ability to adapt to different tasks and functions.
  • Capable of multitasking and thriving in a fast-paced work environment while working under pressure.
  • Excellent written and verbal communication skills, with high proficiency in both Thai and English.
  • Deep understanding of urban culture, street fashion, and lifestyle trends, with a strong sense of taste and reference aligned with SIWILAI's positioning and target customers will be a plus.

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