General Manager

16 hours ago

Samut Sakhon, Samut Sakhon, Thailand ASW Consulting Full time

The Opportunity

We are seeking a senior business leader to take full accountability for both manufacturing operations and commercial performance of a shelf-stable food business. This role carries end-to-end P&L responsibility, covering factory efficiency, product portfolio, and revenue growth across multiple channels.

This is a strategic leadership position for someone who can balance operational excellence with strong market execution.

Key Responsibilities

Business & Financial Leadership

  • Own overall business performance, including revenue, margin, and profitability targets.
  • Drive financial discipline across cost structure, pricing strategy, and investment decisions.

Manufacturing & Plant Management

  • Lead end-to-end factory operations, including Production, Quality, Engineering, and Supply Chain.
  • Ensure operational efficiency through continuous improvement in productivity, yield, and on-time delivery.
  • Maintain full compliance with international food safety and quality standards (e.g. GMP, HACCP, BRC/IFS).

Commercial & Market Execution

  • Oversee sales strategy across key channels such as Modern Trade, Foodservice, Distributors, and OEM/Private Label.
  • Manage product mix, pricing architecture, and promotional plans to maximize market competitiveness.
  • Strengthen relationships with strategic customers and partners, both local and international.

Planning & Performance Management

  • Lead demand planning and integrated business planning processes.
  • Monitor key operational and commercial KPIs, translating data into actionable improvement plans.

Candidate Profile

  • 12+ years of leadership experience in FMCG / food manufacturing environments.
  • Solid background in factory-based operations, ideally within seafood, protein, or shelf-stable categories.
  • Strong exposure to commercial management and key account handling.
  • Proven ability in managing full P&L and driving profitability.
  • Hands-on leadership style with strong stakeholder management skills.
  • Fluent in Thai and English.

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