Product Marketing Specialist

5 days ago

Bangkok, Bangkok, Thailand Crimson Education Full time

UMatch is the student recruitment agency division of Crimson Education, helping students around the world to gain admission to nearly 300 desirable universities in all major study destinations. Our parent company Crimson Education is valued at over $1B NZD and backed by top-tier investors, including Tiger Global and Icehouse Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal.

We're looking for a hands-on, high-ownership product marketing specialist to lead integrated marketing campaigns for Crimson's UMatch Student Recruitment Agency Division.

This is a role for someone who loves building and launching campaigns from scratch — from copy to creative to calendar. You'll plan campaigns, create assets, and collaborate with our performance and design teams to drive leads and revenue. You'll also work closely with sales, product, and local markets to ensure our messaging and campaigns resonate globally and generate new leads.

You'll report to the Divisional Director and work closely with the Divisional Manager to align on positioning, priorities, and strategic direction.  Here's what you will be doing:

Plan & Execute Campaigns

Understand audience segments and craft messaging that speaks to their goals and pain points

Ideate and launch can't-miss campaigns — we're looking for fresh thinking, speed, and relentless execution

Choose the right channels to reach your target audience — including search, paid social, email, partnerships, and more - guided by intelligence from our performance marketing team

Collaborate with local market teams to adapt campaigns to regional context and learner profiles

Align with product and sales teams on offers, timing, and messaging

Brief and collaborate with the Performance Marketing team to launch and track paid campaigns

Create Campaign Assets & Content

Maintain a clear content calendar and version control across all campaign types

Draft high-converting copy, and create structured campaign folders with assets, UTM links, and messaging docs

Lead content development for webinars, ebooks, testimonials, and case studies

Manage creative briefing and review with designers — ensuring speed, clarity, and brand alignment

Analyze & Optimize

Monitor campaign results: FTA leads, CPL, MQL-to-SQL, ROAS

Identify and act on underperformance: refresh copy, test formats, re-target audiences

Report key learnings and recommendations in a clear, actionable format

Key Outcomes (KPIs)

MQL-to-SQL conversion rates

FTA leads generated, by campaign and channel

ROI and cost per lead (CPL) against benchmarks

Webinar Registrations → SQL

Campaign velocity — on-time delivery, iteration, and reporting

What you'll bring

3+ years of end-to-end multi-channel campaign creation — including copy, creative, and channel strategy

Proven ability to create high-performing campaign assets: landing pages, emails, ad copy, webinar invites, etc.

Comfortable working with performance marketers, designers, and product/sales

Strong copywriting instincts (with guidance & support) and ability to turn insight into action fast

Experience in education and/ or B2C lead-gen funnels preferred

Nice to have

Background in content, paid social strategy, or webinar production

Experience across multiple Asian markets

Experience with Salesforce & Marketo

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