E-Commerce & Digital Marketing Manager – Leading Thai Book Retail & Publishing

6 hours ago

Khlong Toei, Bangkok, Thailand Workwise Consulting Recruitment Co., Ltd. Full time
E-Commerce & Digital Marketing Manager – Leading Thai Book Retail & Publishing

Location: Sukhumvit 31 (Sawasdee), Khlong Toei Nuea, Watthana, Bangkok | Retail & Publishing (Books, E-Commerce, and Education Channels)

Full-time | Focus on Multi-Platform Online Sales, Digital Campaigns, and Customer Engagement


Company Overview

A leading Thai Book Retail and Publishing Group delivering diverse educational and lifestyle content through physical retail, e-commerce platforms, and omnichannel events. The company is rapidly expanding in digital commerce and marketing innovation, committed to creating impactful customer experiences and increasing brand visibility online.


Why Join Us?
  • Lead e-commerce and digital marketing operations across multiple platforms (company website, Shopee, Lazada, TikTok Shop, social commerce).
  • Drive data-driven marketing strategies using advanced digital tools to boost traffic, conversion, and customer retention.
  • Manage influencer collaborations, social media campaigns, and marketing automation.
  • Career growth opportunities in E-Commerce, Digital Retail and Marketing Leadership.

Job Summary

Plan and execute E-Commerce growth strategies and integrated Digital Marketing initiatives to drive online sales, enhance brand awareness, and create seamless customer journeys across multiple online channels.


Key Responsibilities
  • Develop and execute e-commerce sales strategies through company websites, marketplaces (Shopee, Lazada, TikTok Shop), and social commerce.
  • Design and implement digital marketing campaigns (Google Ads, Meta Ads, TikTok Ads, Line OA, YouTube).
  • Manage and grow social media presence (Facebook, Instagram, TikTok, YouTube) with engaging content and targeted campaigns.
  • Coordinate influencer marketing and affiliate programs to expand brand reach and conversions.
  • Oversee email marketing, CRM activities, and marketing automation tools for customer retention.
  • Analyze sales data and campaign performance using Google Analytics, marketing dashboards, and conversion tracking to optimize ROI.
  • Collaborate with designers to produce offline and online marketing assets (brochures, infographics, banners, and video content).
  • Lead and mentor a cross-functional team responsible for e-commerce operations and digital campaign execution.

Qualifications
  • Bachelor's degree in Business Administration, Marketing, E-Commerce, or related field
  • At least 3–5 years of experience in e-commerce management and digital marketing, with proven track record in online advertising tools and platforms
  • Strong digital marketing knowledge: SEO, SEM, social media ads, influencer marketing, CRM, and analytics
  • Creative skills: basic graphic design and video editing for marketing content (preferred)
  • Proficiency in Google Analytics, Excel, and marketing automation tools
  • Strong analytical, strategic thinking, and campaign management skills

Ready to Drive Online Sales & Digital Engagement?

Lead e-commerce and digital marketing initiatives for a leading Thai book retail and publishing group, shaping online growth and brand presence in an evolving market.

Apply Now to take your expertise in E-Commerce and Digital Marketing to the next level.

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