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Performance Marketing

2 weeks ago

Bangkok, Bangkok, Thailand KB J Capital Co., Ltd. Full time
Responsibilities
  • Plan and manage advertising campaigns across Facebook Ads, Google Ads, TikTok Ads, LINE OA, and other platforms to achieve KPIs (CPI, CPL, ROAS).
  • Manage media budgets and perform real-time ad optimization.
  • Design and implement tracking systems using Firebase, GA4, Google Tag Manager, and prepare for advanced attribution tools (AppsFlyer / Adjust) in the future.
  • Monitor and analyze campaign performance (installs, conversion funnels, retention).
  • Build dashboards and reports using Looker Studio, BigQuery, Excel, Power BI for executives.
  • Provide actionable insights to improve marketing strategy and budget efficiency.
  • Collaborate with Marketing, Product, and Tech teams to ensure an end-to-end data flow from Ads → Tracking → Analytics → Dashboard.
Qualifications
  • Proven experience in running ads (Facebook, Google, TikTok, LINE OA) with strong knowledge of the Digital Marketing Funnel.
  • Experience with Firebase, GA4, Google Tag Manager (knowledge of AppsFlyer/Adjust/Branch is a strong plus).
  • Solid understanding of performance KPIs (CPI, ROAS, LTV, Retention, Conversion Funnel).
  • Data analytics skills (SQL, BigQuery, Excel) and ability to build dashboards.
  • Strong communication and cross-functional collaboration skills.
  • Experience in Fintech, Lending, E-commerce, or Mobile App businesses is a plus.