Key Account Manager – International Market

1 week ago

Bangkok, Bangkok, Thailand I.C.C. International Public Company Limited Full time

We're hiring: Key Account Manager – International Market

Location: Bangkok (Rama 3), Thailand (on-site)

At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.

Key Responsibilities:

  • Manage and grow international key accounts, with focus on multi-category product penetration in target markets

  • Drive sales and market expansion across all relevant channels: Department Stores, Modern Trade, Traditional Trade, Online, and Specialty Stores

  • Analyze market potential, sales data, and consumer behavior in each territory to define tailored strategies per channel and product category

  • Establish, maintain, and develop strong relationships with overseas distributors, buyers, and trade partners

  • Formulate annual business plans, sales targets, marketing strategies, and channel development plans—including quarterly/monthly action plans

  • Monitor and ensure monthly Net Sales target achievement and track distributor sell-out performance across all categories

  • Identify and develop new business opportunities, including emerging markets or alternative sales channels

  • Collaborate closely with cross-functional teams: Brand Management, Merchandising, Supply Chain, Logistics, and Finance to ensure smooth operations and product readiness

  • Provide structured monthly/weekly market updates to Sales Director, including risks, opportunities, and competitor activity

  • Prepare for succession by actively shadowing and transitioning responsibilities from existing senior team member

Qualifications:

  • Bachelor's degree in International Business, Marketing, or related field

  • Thai or Foreigner with Thai market understanding and regional experience

  • Minimum 5–8 years of experience in international sales, account management, or distributor development—preferably in Retail, FMCG, or Fashion

  • Age 30+ preferred

  • Proven track record in managing distributor networks and working across multi-category portfolios

  • Strong understanding of sales channels (MT, TT, Department Stores, E-commerce) and how to drive revenue through each

  • Fluent in Thai and English; third language (e.g., Chinese, Vietnamese, Arabic) is a plus

  • Strong commercial mindset, data analysis skills, and solution-oriented thinking

  • Excellent interpersonal and negotiation skills across cultures

  • Able to travel internationally as needed

  • Self-driven, organized, and able to operate independently with leadership potential

Why Join Us?

Be part of an established organization with a long-standing and trusted brand heritage.

Work alongside passionate teams in a dynamic, fast-paced industry.

Enjoy strong career development opportunities and a competitive compensation package.

Please note: Only shortlisted candidates will be contacted by our HR team.

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