Strategic Account Executive

The Strategic Account Executive acts as a trusted bridge between clients and internal teams — combining the strategic thinking of a planner, the relationship skills of an account executive, and the project management discipline of a producer.

You will lead client relationships, design impactful marketing strategies, and ensure smooth, data-driven execution that grows both client success and company reputation across the CLMV region.

1. Business Development & Lead Generation

• Identify and qualify potential B2B clients across CLMV and regional markets.
• Collaborate with the Content and Media teams to build and maintain automated lead databases.
• Initiate contact and schedule introductory meetings with key decision-makers.
• Generate new opportunities through referrals, networking, and proactive outreach.
• Stay updated on CLMV market trends, audience behavior, and emerging digital platforms.

2. Strategic Planning & Market Insight

• Gather insightful briefs to understand client business models, objectives, and market positioning.
• Clarify abstract needs into measurable KPIs aligned with client business goals.
• Analyze stakeholder and decision-making structures to tailor communication approaches.
• Collaborate with internal teams (Content, Media, Activation) to create strategic communication plans with clear ROI metrics and compelling storytelling.
• Design and oversee internal or external research (surveys, market studies, competitor analysis) to inform strategy.
• Conduct internal presentation practice sessions to refine messaging, anticipate client questions, and ensure alignment before client meetings.
• Present the strategic plan to clients, address concerns confidently, and revise proposals as needed.
  
  Conduct post-pitch reviews to capture lessons learned and share improvement ideas with the team.

3. Project Management & Client Relationship

• Develop project briefs, action plans, and timelines for internal and outsourced teams.
• Estimate and manage project budgets, resources, and timelines to ensure profitability and quality.
• Establish communication channels and progress-tracking workflows to ensure smooth delivery.
• Maintain organized project documentation for transparency and delegation.
• Monitor execution quality, conduct QC checks, and manage feedback loops with precision.
• Anticipate potential issues and apply crisis-prevention measures based on past learnings.
• Prepare and present performance reports, turning data into actionable recommendations for campaign optimization and growth.
• Foster long-term partnerships by consistently delivering results that exceed expectations.
• Request referrals and testimonials when client satisfaction is high.

4. Continuous Learning & Improvement

• Track campaign data and market performance to refine strategic frameworks.
• Summarize insights into actionable recommendations for creative, content, and media teams.
• Share case studies, results, and learnings with the team to strengthen organizational knowledge.
• Stay informed about evolving marketing tools, AI applications, and automation trends to enhance workflow efficiency.

• Build trust through empathy, reliability, and integrity.
• Think strategically, act creatively, and execute with precision.
• Communicate clearly and kindly — both internally and externally.
• Learn continuously and turn data into wisdom.

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of experience in Account Management, Strategic Planning, or Marketing roles (agency experience preferred).
• Strong project management and communication skills.
• Excellent understanding of CLMV market culture and consumer behavior.
• Proficient in English (B2 level or higher); additional CLMV languages are an advantage.
• Confident in presentation, storytelling, and negotiation.
• Data-driven mindset with creativity and flexibility in execution.
• Thai nationals.