CRM Marketing Manager
1 week ago
CRM Strategy & Execution
- Implement CRM strategies to boost customer retention, loyalty, and engagement.
- Analyze customer touchpoints, database insights, and market research to optimize campaigns.
- Curate money-can't-buy and unique experiences tailored to VVIC customers, strengthening brand loyalty and customer connection.
- Maximize customer lifetime value (CLV) to ensure profitability.
- Develop CRM ecosystem across our brands to strengthen sales, customer growth, and brand benefits.
- Collaborate with cross-functional teams and partnerships to align and execute campaigns effectively.
- Stay updated on customer experience trends to keep VVIC relevant.
Leadership & Team Management
- Coach and mentor team members to strengthen performance.
- Oversee campaign planning, execution, and evaluation for efficiency and impact.
- Foster a high-performance, customer-centric team culture.
Reporting & Insights
- Prepare and present CRM and marketing performance reports to management.
- Translate data into actionable strategies that drive engagement and growth.
Bachelor's degree in marketing or related field.
At least 5 years of experience in CRM, marketing, or related areas, with 1–3 years in team management.
- Strong expertise in CRM systems, marketing campaign analysis, and data analytics.
- Proven track record in customer engagement and loyalty programs.
- Advanced Excel skills; Tableau or other data visualization tools are a plus.
- Strong English communication, collaboration, and interpersonal skills to work effectively with teams and stakeholders.
- Strong interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders.
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