Loyalty Marketing Executives

6 days ago

Pathum Wan, Bangkok, Thailand Central Group (Centara Hotels & Resorts) Full time

DUTIES & RESPONSIBILITIES:

Campaign Lifecycle Management & Execution:

  • Manage the complete campaign lifecycle using marketing automation, from initial conception and strategy through implementation, monitoring, evaluation, and reporting against business objectives.
  • Design, build, execute, and monitor targeted marketing and communication campaigns within the CRM (e.g., email marketing, SMS campaigns, nurture flows) based on customer segments and triggers.
  • Help maintain eDM and marketing communication calendars, ensuring organizational alignment and timely deployments. Seamlessly coordinate with cross-functional teams and external CRM service providers for smooth execution.
  • Collaborate with design and content teams to produce creative materials, including the design layout, images and content for all campaigns.
  • Coordinate with translation agencies to develop multi-language eDM campaigns as needed.
  • Seamlessly coordinate and collaborate with cross functional teams and CRM service providers to ensure smooth and timely executions.
  • Ensure campaigns are accessible and functional across all medium both hotels online & offline communication channels.

Analysis & Reporting:

  • Track key loyalty metrics (e.g., open rates, click-through rates, conversion rates, churn rates, customer lifetime value). Generate regular reports and dashboards to provide insights into customer behavior, campaign performance, and CRM effectiveness.
  • Identify opportunities to improve CRM processes, workflows, and automation to enhance efficiency and user experience for internal teams.
  • Monitor competitor CRM and marketing activities, logging competitive intelligence to inform strategy and planning.

Compliance:

  • Collaborate closely with the Legal department to ensure all customer acquisition, data handling, and communication practices comply with relevant customer data privacy regulations (e.g., GDPR, PDPA in Thailand, etc.) across different regions.

Departmental Support:

  • Support reporting needs, optimization efforts, and other day-to-day tasks within the Corporate Marketing department as required.
  • Administer CRM system user roles, profiles, and security settings according to defined procedures
  • Troubleshooting & Incident Handling system or campaign-related issues

QUALIFICATIONS:

  • Bachelor's degree in marketing, Digital or related field
  • 1- 3+ years of experience working in Marketing Communications, CRM and digital marketing, preferably within the Hotel/Hospitality industry.
  • Understanding of marketing communication principles and experience with campaign execution and basic evaluation.
  • Working knowledge of Customer Relationship Management (CRM) systems and principles, with an eagerness to learn and develop expertise.
  • Good command of English, both verbal and written.
  • Clear and articulate communicator, capable of effective team collaboration.
  • Comfortable presenting ideas or findings when required.
  • Basic understanding of HTML for email marketing is a plus.
  • Self-motivated, proactive, and adaptable, with the ability to perform under pressure.
  • Strong team player with a positive attitude.
  • Highly organized with a keen attention to detail and a sense of urgency.
  • Capable of handling multiple tasks with competing priorities, demonstrating good organizational skills and the ability to work both collaboratively and with increasing independence.

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