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Digital Marketing Manager

2 weeks ago

Pathum Wan, Bangkok, Thailand McThai Co., Ltd. Full time ฿1,200,000 - ฿3,600,000 per year
Responsibilities:

  • Develop and manage comprehensive digital marketing strategies, including media planning and execution across various online platforms to drive brand awareness and sales

  • Lead CRM initiatives to enhance customer engagement and loyalty

  • Oversee and optimize omnichannel marketing efforts, integrating both online and offline touchpoints

  • Manage and strategize content and campaigns across social media and owned media platforms such as Facebook, LINE, and Instagram

  • Analyze digital marketing performance data to refine strategies and improve campaign effectiveness

  • Collaborate with internal teams and external partners to ensure alignment with marketing goals

  • Lead and manage a digital marketing team of more than 5 members, ensuring high performance and alignment with organizational goals

  • Foster team development and motivation, supporting individual growth and building a strong marketing capability within the team

  • Work effectively under high-pressure conditions and manage multiple projects simultaneously

  • Coordinate with global brand teams to ensure strategic alignment with McDonald's international marketing standards

Qualifications:

  • Bachelor's degree or higher in Marketing, Communications, Business Administration, or related fields

  • Minimum of 10 years of experience in digital marketing, with a strong background in media planning, CRM, omnichannel strategy, and social media management

  • Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, LINE Official Account, and CRM platforms

  • Strong analytical and strategic thinking skills

  • Excellent communication and teamwork abilities

  • Proven experience in managing mid to large-sized teams (5+ members) in a dynamic and fast-paced environment

  • Strong leadership and people management skills, with the ability to coach and develop team members

  • Excellent organizational and delegation abilities to manage multiple projects and priorities effectively

  • Strong understanding of the Quick Service Restaurant (QSR) industry and consumer behavior in Thailand

  • Ability to plan and execute marketing campaigns aligned with global brand strategies while adapting to local market needs

  • Skilled in managing digital marketing budgets effectively and optimizing ROI

  • Knowledge of relevant digital marketing regulations in Thailand, including PDPA compliance