Marketing Lead
1 week ago
We are seeking a dynamic and experienced Marketing Lead to lead our marketing strategy. The ideal candidate will have strong leadership skills, strategic thinking abilities, and a proven track record in marketing management. This role requires creativity, innovation, and the ability to develop and execute effective marketing campaigns across multiple channels in Thailand.
Key Responsibilities- Develop and execute marketing strategies aligned with business objectives across agriculture, industrial distribution, and consumer products.
- Lead and inspire marketing team to embrace a growth mindset, driving brand awareness, customer acquisition, and market expansion.
- Enhance Aonic's brand positioning across B2B2C agriculture, industrial distribution, and B2C consumer segments.
- Develop innovative marketing strategies to optimize market penetration and foster a culture of continuous improvement and adaptability.
- Direct integrated marketing campaigns across digital (SEO, SEM, social media), traditional (print, events), and local channels.
- Ensure consistent brand messaging and compliance with regional marketing regulations, adapting strategies to seize growth opportunities.
- Drive digital initiatives including SEO, SEM, social media, email marketing, and online advertising.
- Utilize data-driven insights to enhance customer segmentation and engagement strategies, fostering agile responses to market changes.
- Conduct robust market research to identify industry trends, customer insights, and competitive landscapes.
- Utilize findings to inform strategic decisions, product positioning, and proactive responses to market shifts, promoting a growth-oriented culture.
- Collaborate closely with commercial, business solutions, and operations teams to align marketing strategies with business objectives and customer needs.
- Manage marketing budgets effectively to achieve strategic goals and maximize ROI, fostering resource allocation that supports growth initiatives.
- Analyse campaign performance and market metrics rigorously, leveraging insights to refine strategies and capitalize on growth opportunities.
- Bachelor's or master's degree in marketing, Business Administration, or related field.
- Proven track record in senior marketing roles with team management experience.
- Strong in traditional and digital marketing expertise for Agricultural and/or Agrochemical products is a huge plus
- Proficiency in market segmentation and brand management.
- Strategic thinker with exceptional leadership, communication, and interpersonal skills, capable of fostering a growth mindset across the organization.
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