APAC Sales Strategy Lead

3 days ago

Bangkok, Bangkok, Thailand Borderless Talent Solutions Recruitment Limited Full time

About the Role

We are seeking a strategic, senior-level hospitality leader to drive expansion of our solutions across the APAC hospitality market. This role is responsible for defining and executing regional growth strategy, developing enterprise-level relationships with international hotel groups, and accelerating adoption across both new-build and retrofit projects.

This position operates at a regional, strategic leadership level and is suited for candidates with deep experience in hospitality technology, enterprise sales, and C-suite engagement across Asia Pacific.

Location - Asia (APAC-wide scope; frequent regional travel required)

Reporting Line - President, APAC

Key Responsibilities

Regional Strategy & Market Leadership

  • Define and execute the APAC hospitality growth strategy aligned with global objectives
  • Identify priority markets, hotel groups, and project segments to maximize regional ROI
  • Partner with marketing and global stakeholders to shape regional positioning and go-to-market initiatives

Enterprise Relationship Management

  • Establish and manage senior relationships with regional and global offices of international hotel chains
  • Acquire new chain partnerships and deepen strategic engagement with existing accounts
  • Act as a trusted advisor to senior hospitality executives across APAC

Business Development & Sales Enablement

  • Drive opportunity generation through industry networks, events, and executive engagement
  • Support local country teams in progressing complex, multi-market opportunities
  • Maintain oversight of the APAC project pipeline, ensuring quality forecasting and deal governance

Partnerships, Proposals & Negotiations

  • Lead high-value proposals and complex commercial negotiations
  • Build and manage partnerships with architects, designers, contractors, consultants, and technology integrators
  • Navigate long-cycle, multi-stakeholder hospitality decision environments

Leadership & Cross-Functional Collaboration

  • Mentor and guide regional business development managers
  • Collaborate closely with product, operations, and global teams to ensure solution alignment
  • Drive disciplined reporting, forecasting, and CRM usage (Salesforce)

Experience & Profile

  • 8+ years in senior hospitality-related roles, with strong exposure to 4-star+ international and premium regional hotel groups
  • Demonstrated success selling IT, digital, or technology solutions into the hospitality sector
  • Established network of senior decision-makers across APAC hospitality ecosystems
  • Strong understanding of hospitality ownership, operator, brand, and consultant dynamics

  • Familiarity with hospitality technology landscapes and integration requirementsKey Attributes

  • Strategic, commercially astute, and execution-focused

  • Credible at C-suite and regional executive level in Hosptality clients (Hotels, Resort, Service apartments,etc)
  • Self-directed, resilient, and comfortable operating independently across markets
  • Willing and able to travel frequently across APAC
  • Fluent in English; additional regional languages are a strong advantage

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