Marketing Communication Manager, APAC Region

6 days ago

Bangkok, Bangkok, Thailand Mitsubishi Chemical Group APAC Full time

Mitsubishi Chemical Group Corporation (TSE: 4188) is a global specialty materials leader committed to KAITEKI — the well-being of people and the planet. With deep expertise in material science across mobility, digital, food, and healthcare sectors, MCGC drives innovation, enables industry transformation, and contributes to longer, healthier lives.

About the Role

We are seeking a Marketing Communication Manager, APAC to lead and execute all marketing communication initiatives for MCGC's Specialty Materials portfolio within the region. The role is responsible for developing integrated, multi-platform communication strategies aligned with global direction and regional priorities, working closely with Global Marketing Communication, Regional Corporate Communications, Regional Market Development, and Sales teams.

Key Responsibilities

1.
Strategy


• Develop strategic marketing communication plans based on product insights and target segment analysis.


• Drive integrated marketing campaigns across advertising, PR, digital, social media, exhibitions, and events.


• Lead digital marketing initiatives (SEO, SEM, social media, email, content marketing) to enhance online presence and lead generation.


• Ensure consistent brand messaging across all APAC channels, following global brand guidelines.


• Adapt global strategies and value propositions to APAC market needs.

2.
Collaboration & Leadership


• Align communication efforts with business goals by working closely with product, sales, regional, and global teams.


• Measure and analyze campaign performance using analytics tools and optimize future activities.


• Conduct market research on audiences, trends, and competitive landscape within APAC.


• Oversee creation of marketing content (brochures, presentations, videos, website content) tailored for the region.

3.
Management


• Develop and manage the APAC marketing communication budget.


• Collaborate with vendors and agencies to ensure cost-effective execution.


• Track ROI for all marketing communication initiatives.

Required Experience & Qualifications

Commercial / Leadership


• Minimum 10-15 years of marketing communication experience; specialty chemicals/materials background preferred.


• Experience in two or more MCG target segments (automotive, electronics, semiconductors, medical, food packaging, etc.).


• Experience leading or collaborating with cross-country teams.


• Bachelor's degree required; marketing/business/communications preferred.

Strategy & Planning


• Strong ability to align communication initiatives with business strategy.


• Experience driving digitalization in marketing communication.


• Proven ability to plan, execute, and measure multi-platform communication strategies.


• Proficiency with SEO tools to analyze content performance and optimize engagement.

Communication & Influencing


• Excellent English written and verbal communication skills; additional APAC languages preferred.


• Strong interpersonal, influencing, and presentation skills.


• Experience managing brand identities, visual libraries, and design standards.


• Proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, After Effects).

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