Head of Marketing

Head of Marketing (Thailand) – Strategic Growth & Leadership | Global EdTech Leader

Location: True Digital Park, Sukhumvit Road, Bangkok

Level: Leadership Role

Industry: EdTech / Education Technology

Job Summary

Lead marketing, performance, and brand strategy to accelerate 400–500% growth in Thailand's EdTech market and build a world-class learner community.

About the Role

We're seeking a visionary and data-driven Head of Marketing to lead our Thailand marketing operations.

In this high-impact role, you'll drive full-funnel growth—from brand awareness to conversion and retention—while empowering a high-performing team to deliver measurable results.

As part of a global EdTech leader, you'll shape how Thai parents and students experience digital learning and play a key role in scaling our next phase of growth.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute full-funnel marketing strategies that build brand awareness, acquisition, and retention.
• Lead, mentor, and grow a high-performing marketing team across brand, content, digital, and performance channels.
• Own and optimize the marketing budget to maximize ROI and business growth impact.

Performance Marketing

• Plan, launch, and optimize paid media campaigns across key platforms (Meta, Google, TikTok, etc.).
• Monitor key metrics (CAC, LTV, ROAS, CTR) and implement A/B testing and attribution models to improve lead generation and conversion.
• Drive aggressive lead growth and ensure consistent pipeline expansion.

Brand & Content Marketing

• Craft a compelling brand story aligned with our mission and learning philosophy.
• Develop integrated content strategies (video, blog, email, social) that resonate with Thai parents and learners.
• Oversee creative direction and ensure message consistency across channels.

Customer & Market Insights

• Conduct market and competitor analysis, segmentation, and audience research to identify growth opportunities.
• Collaborate with Product, Sales, and Academic teams to strengthen customer experience and retention.

Cross-Functional Collaboration

• Partner with cross-functional and regional teams to support go-to-market launches, enhance user acquisition, and localize global campaigns.

Qualifications

• 7+ years of experience in marketing with at least 2 years in a leadership role.
• Proven success in B2C technology or EdTech companies, ideally within family or kids' learning segments.
• Deep understanding of performance marketing, growth metrics, and conversion funnels.
• Proficient in Meta Ads, Google Ads, TikTok, CRM tools, and BI dashboards.
• Strong analytical mindset and data-driven decision-making.
• Excellent communication and storytelling skills (Thai & English; Mandarin is a plus).
• Passionate about education and creating meaningful impact for learners and families.

What We Offer

Opportunity to lead marketing for one of the fastest-growing global EdTech companies

Collaborative, fast-paced, and innovation-driven environment

Regional exposure and global learning opportunities

Modern workspace at True Digital Park, Bangkok's tech innovation hub

Why Join Us?

Be part of a global team shaping the future of learning.

As Head of Marketing, you'll lead bold strategies, inspire teams, and accelerate growth that impacts thousands of learners across Thailand and beyond.

Apply Now and help redefine education through technology.

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