Head of Headliner

Responsibilities:

Artist Management & Development

• Oversee artist relations, career planning, and performance management to ensure strong representation and long-term success.
• Develop and execute artist development plans and training programs to enhance professional skills, public image, and on-screen performance.
• Define and manage artist branding and positioning strategies, ensuring consistency across all touchpoints.
• Identify and nurture emerging talent to strengthen WeTV's artist portfolio and align with the needs of original series and performance projects.

Business & Revenue Growth

• Develop and implement strategies to generate revenue through artist-related commercial deals, including endorsements, appearances, brand tie-ins, and collaborations.
• Manage the annual P&L for Headliner and drive annual revenue and profit targets, ensuring effective financial control and performance monitoring.
• Negotiate contracts, sponsorships, and partnership deals that maximize profitability and brand exposure for both artists and WeTV.
• Collaborate with marketing and commercial teams to integrate artists into business campaigns that enhance brand value and revenue outcomes.

Branding, Marketing & Public Relations

• Lead strategic marketing initiatives to increase artist visibility, engagement, and fan loyalty across social media and public platforms.
• Oversee media exposure, PR coverage, and promotional events to strengthen artists' public image and fan base.
• Develop creative strategies for cross-platform promotion, including digital campaigns, live appearances, and onsite events.
• Collaborate with WeTV's content, marketing, and production teams to align artist branding with the platform's business objectives and original content roadmap.

Market Expansion & Global Reach

• Develop and implement artist market expansion strategies for both the Thai and international markets.
• Identify opportunities for international collaboration, fan events, and brand partnerships to increase global presence.
• Monitor market trends and competitor activities to strengthen artist positioning and identify new growth opportunities.

Team Leadership & Cross-functional Collaboration

• Lead, mentor, and develop the Artist Management team to ensure efficient operations and consistent performance delivery.
• Foster collaboration with internal departments (Marketing, PR, Content, Production) and HQ stakeholders for strategic alignment.
• Provide leadership and guidance in developing long-term artist strategies that align with WeTV's creative and commercial goals.

Qualification:

• Bachelor's degree or above in Business, Marketing, Media, Mass Communication or related field.
• 8+ years of experience in artist management, talent agency, entertainment business, or brand partnership management, with at least 3 years in a leadership role.
• Strong understanding of the entertainment and media industry (particularly OTT, production, and social media trends).
• Proven record of achieving commercial and brand growth for artists or entertainment talents.
• Excellent leadership, negotiation, and communication skills.
• Fluent in Thai and English; Chinese proficiency is an advantage.