Director of Creator Partnerships
6 days ago
HEPMIL Media Group
owns and operates SGAG, MGAG, PGAG, MRCI & HEPMIL Creators' Network. HEPMIL Media Group has offices across Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok & Ho Chi Minh and employs over 300 passionate individuals.
HEPMIL Creator's Network (HCN
) is a digital creator agency that connects brands with the best and most popular creators in the SEA region, and enables brands to reach out to the young audience through the creators' social platforms. Powered by Hepmil's servicing expertise and data analytics, we work with our creators to launch entertaining and exciting content based on the brand's campaign objectives.
Learn more about HCN and our creators at
Role Summa
ry : As Director, Creator Partnerships, you own the Creator Partnerships P&L in Thailand and lead the strategy, commercial engine, and team execution that turns creators into a scalable revenue portfolio. You will build and grow high-performing creator programs across Social Commerce, Social-First, Brand Partnerships, and Creator-led IP, while strengthening Hepmil's ecosystem with creators, talent agencies, platforms (e.g., TikTok), and industry bodies. This is a Director-level seat: you're not just "managing partnerships" you're building a business line, driving margin discipline, and shaping how our creator model scales with regional strategy.
Core Outcomes:
- Deliver annual revenue + gross profit targets for the Creator Partnerships pillar (including pipeline coverage + quarterly forecasting accuracy)
- Build a tiered creator portfolio (top earners, growth creators, experimental bets) with retention and monetization playbooks
- Launch scalable programs that improve creator LTV, conversion to paid work, and repeat client demand
- Establish a Thailand creator ecosystem that is "region-ready" (reporting, governance, playbooks, and cross-market activation)
Key Responsibilities:
P&L Ownership and Commercial Str
ategy
- Own the Creator Partnerships P&L: revenue, GP%, cost discipline (creator payouts, production costs, agency fees), and budget planning
- Build the 2026 growth plan: revenue streams, pricing frameworks/rate cards, packaging, and capacity planning
- Drive business performance through forecasting, pipeline health, conversion rates, creator yield, and margin improvements
- Set OKRs, operating cadence, and weekly/monthly performance reviews with the team and cross-functional leaders
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