Regional Marketing Commercialization

2 days ago


Pathum Wan, Bangkok, Thailand Central Group (Central Pattana Public Company Limited) Full time

Roles & Responsibilities:

·       Develop and execute regional commercialization strategies to achieve target revenue across shopping mall asset products, including promotion areas, mall media, convention halls, and strategic partnerships

·       Develop and implement brand and image enhancement strategies for events hosted within the shopping mall

·       Develop and deliver large-scale commercial initiatives and flagship events to drive integrated revenue growth across all business units

·       Drive and monitor marketing revenue performance through analysis of performance gaps, development of corrective actions, and identification of new business opportunities to improve sales team effectiveness

·       Work closely with the Branch Marketing team to track performance and ensure that marketing execution meets defined targets and objectives

·       Lead performance analysis and develop executive revenue reports that provide clear insights and actionable recommendations for senior management

Qualifications:

·       Bachelor's degree or higher in Marketing, Economics, Business Administration, or related fields

·       Minimum 5 years of experience in marketing, commercial management, or media/event sales

·       Demonstrated experience in account management and client relationship building

·       Strong experience in campaign planning, commercialization, and sales performance tracking

·       Strong analytical, strategic thinking, and problem-solving ability

·       Ability to manage multiple projects and stakeholders in a fast-paced environment

·       Customer champion with excellent commercial awareness and understanding of customer needs

·       Excellent communication, presentation, and client management skills



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