Assistant Trade Marketing Manager
7 days ago
Responsibilities:
Develop and execute trade marketing strategies and activity calendars to drive sales performance in retail store
Manage commercial and trade marketing campaigns, ensuring alignment with brand and business objectives.
Coordinate with Sales, Marketing, and Channel teams to deliver effective in-store executions, promotions, and visibility materials.
Analyze sales data, market trends, and trade campaign performance to optimize future activities.
Manage trade budgets, track spending, and ensure cost efficiency.
Collaborate with cross-functional teams to support product launches and channel-specific initiatives.
Prepare regular reports and presentations on trade marketing performance and insights.
Qualifications:
- Bachelor's degree in marketing, Business Administration, or related field.
- Minimum 3 years of experience in Trade Marketing or Commercial Marketing Campaigns.
- Strong logical thinking and understanding of trade marketing mechanics, promotion planning, and channel strategies.
- Good analytical skills with the ability to interpret sales and market data.
- Ability to work cross-functionally with internal teams and external partners.
- Proficiency in MS Office (Excel, PowerPoint).
- Strong Experience in retail and Beauty or Cosmetic , Personal Care Category
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