Product Marketing Specialist

4 days ago

Pathum Wan, Bangkok, Thailand Crimson Education Full time

Understand audience segments and craft messaging that speaks to their goals and pain points.

Ideate and launch can t-miss campaigns we re looking for fresh thinking, speed, and relentless execution.

Choose the right channels to reach your target audience including search, paid social, email, partnerships, and more - guided by intelligence from our performance marketing team.

Collaborate with local market teams to adapt campaigns to regional context and learner profiles.

Align with product and sales teams on offers, timing, and messaging.

Brief and collaborate with the Performance Marketing team to launch and track paid campaigns.

Create Campaign Assets & Content.

Maintain a clear content calendar and version control across all campaign types.

Draft high-converting copy, and create structured campaign folders with assets, tracking links, and messaging docs.

Lead content development for webinars, ebooks, testimonials, and case studies.

Manage creative briefing and review with designers ensuring speed, clarity, and brand alignment.

Analyze & Optimize.

Monitor campaign results: Lead Generation, Cost Per Lead, Marketing Qualified Leads to Sales Qualified Leads, Return on Ad Spend.

Identify and act on underperformance: refresh copy, test formats, re-target audiences.

Report key learnings and recommendations in a clear, actionable format.

Key Outcomes (KPIs).

MQL-to-SQL conversion rates.

Leads, by campaign and channel.

ROAS and cost per lead (CPL) against benchmarks.

Webinar Registrations SQL.

Campaign velocity on-time delivery, iteration, and reporting.

What you ll bring.

3+ years of end-to-end multi-channel campaign creation including copy, creative, and channel strategy.

Proven ability to create high-performing campaign assets: landing pages, emails, ad copy, webinar invites, etc.

Comfortable working with performance marketers, designers, and product/sales.

Strong copywriting instincts (with guidance & support) and ability to turn insight into action fast.

Experience in education and/ or B2C lead-gen funnels preferred.

Nice to have.

Background in content, paid social strategy, or webinar production.

Experience across multiple Asian markets.

Experience with Salesforce & Marketo.

Job skills required: Copywriting, Salesforce, SQL

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