Regional Director of Marketing

2 days ago

Pathum Wan, Bangkok, Thailand BWH Hotels Asia Full time

Primary Duties:

  1. Leads in the preparation of the yearly Marketing Plan and participates in the preparation of the Strategic Business and Operating Plans.

  2. Analyzes statistics and implement communications and media strategies for new and existing products to achieve set goals and objectives.

  3. Provides strong, effective and highly visible leadership to the Marketing in order to capitalize the full potential.

  4. Recommends the solutions and strategies to further improve the performance.

  5. Acquires extensive product knowledge, its strength, weakness, opportunities and threats as against key competitors.

  6. Proactively and positively positions the company in the marketplace and show differentiation from competitors.

  7. Maintains relations with customers by organizing and developing specific customer-relations programs, determining company presence, and participating the conventions, promotional events, annual meetings, trade associations, and seminars.

  8. Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues.

  9. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization.

  10. Manages the use of external resources as they pertain to the marketing and communications function (e.g. advertising agency, printers, etc.)

  11. On an ongoing basis, develops and implements a comprehensive plan of action that addresses: Public Relations – local, regional, national collateral, display materials and direct marketing mail campaigns.

  12. Works with BWH Hotels Head Quarter and international affiliates to capture global synergy and efficiency.

  13. Reviews and monitors marketing communication including seasonal/regional promotions, advertising and customer relations via website and electronic direct mail.

  14. Updates corporate website with new products, content and images as needed.

  15. Optimizes a comprehensive marketing plan through Internet channels.

  16. Manages and oversees Internet Marketing Program & Operations such as: email marketing, paid search, social networking, Web 2.0-based, Google AdWord, PPC, etc.

  17. Manages social media outreach by implementing updates to all social media networks to create activities to increase fan base and referral rates.

  18. Oversees and recommends SEO strategies, opt-in emails, and website enhancements/Maintenance and improve rank of organic search.

  19. Makes suggestions to improve online marketing initiatives and ecommerce business based on current trends.

Knowledge And Skill Requirements:

  • Bachelor's degree in Marketing, Business Administration, Communications, or Hotel related field.
  • Minimum 3–5 years of progressive experience in marketing, brand management, or strategic communications, with at least 3-senior leadership role.
  • Strong communication skills (verbal & written) and ability
  • Ability to monitor trends, propose improvements to online marketing and e-commerce performance, and innovate across marketing channels.
  • Strong understanding of brand positioning, competitive analysis, customer segmentation, and value proposition development.
  • Excellent leadership and people-management skills, able to motivate cross-functional teams and drive high performance.
  • Fluent in English

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