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Product Marketing Specialist
2 weeks ago
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.
This Position reports to:
EL Product Marketing Manager
Your Role And Responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is: onsite, LI#onsite
This role is contributing to the Electrification Smart Buidling
You will be mainly accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
- Executing annual marketing plan in collaboration with relevant division and/or product groups.
- Developing business plans focused on driving business development for a defined market.
Qualifications For The Role
- Bachelor's degree in Engineering (Mechanical or Electrical preferred).
- Minimum 5–8 years of experience in product marketing, technical support, or application engineering within electrical or building automation industry.
- Strong technical knowledge of Smart Building solutions and related standards (e.g., Data Center, building automation, Energy Management, etc.).
- Experience in pricing, promotional campaigns, and product training.
- Excellent interpersonal and communication skills to work with multiple internal and external stakeholders.
- Communication level in English.
More About Us
ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.
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