Content / Marketing Strategist

2 weeks ago

Bangkok, Bangkok, Thailand Fuse Full time ฿480,000 - ฿1,440,000 per year
About AEC Insurance Broker

Established in 2020 and fully operational from 2023, AEC Insurance Broker located in the middle of Bangkok, Asoke Station, is a growing startup specializing in tailored insurance solutions with the drive of technology. With around 30 employees and prestigious partnerships with leading providers, we foster a results-driven and international environment. We prioritize innovation, collaboration, and professional growth, making us a dynamic place to advance your career in the insurance industry.

Responsibilities

Market-Specific Content Strategy

  • Localize and execute brand positioning strategy for Thai consumers' behavior, cultural nuances, and insurance awareness levels.
  • Define content pillars, brand messaging, and storytelling frameworks for both B2C and partner/agent audiences.
  • Coordinate ATL/BTL campaigns, including PR, on-ground, and partnerships
  • Collaborate with local PR and creative agencies for execution
  • Plan and run influencer/KOL campaigns aligned with product priorities

Audience & Insight Research

  • Deeply understand Thai customer segments—motorbike riders, urban millennials, families, health-conscious groups, and insurance-averse customers.
  • Analyze behavioural data, search trends, social conversations, and competitive content.
  • Use insights to craft angles that address trust concerns, claims anxiety, and product complexity.

Content Development & Quality Control

  • Write and refine high-impact content: landing pages, articles, video scripts, ads, product explainers, social posts, partner materials.
  • Create educational content that simplifies insurance (benefits, exclusions, claims, premiums).
  • Ensure every piece of content carries accuracy, compliance, clarity, and a strong Thai-market tone.

Multi-Channel Execution

  • Plan content for major Thai platforms: Facebook, TikTok, LINE OA, YouTube, Google Search, partner channels, affiliate/agent communities.
  • Optimize content for SEO/SEM, Facebook Ads, TikTok performance content, and conversion-focused landing pages.
  • Craft WA/LINE journeys, renewal reminders, nurturing flows, etc.

Cross-functional Collaboration

  • Work with regional team to align on product, campaign, and reporting roadmap
  • Act as the bridge between regional marketing team and local execution
  • Provide local insights to improve messaging, creative, and media targeting
Qualifications
  • 3–5 years experience in content strategy, content marketing, copywriting, or brand communications
  • Experience in insurance, fintech, financial services, comparison platforms, or regulated industries is a strong advantage
  • Familiarity with creative production, influencer outreach, or local event execution
  • Strong understanding of full-funnel marketing and user journey metrics
  • Excellent communication skills in Thai and English
  • Hands-on attitude, flexible, and comfortable working with agencies and central teams
  • Familiarity with Thai consumer behavior and cultural nuances
  • Prior experience in tech, insurance, fintech, or e-commerce preferred

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