E-commerce Executive

1 week ago

กรงเทพมหานคร, Thailand Minor Hotels Full time

**Company Description**
Minor Hotels is a global hospitality leader with over 550 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over four decades of experience, we build stronger brands, foster lasting partnerships, and drive business success by staying focused on what matters most to our guests, team members and partners.

Wherever your journey leads, Minor Hotels delivers exceptional experiences around the globe. Explore our history, meet the people behind our success and discover the values that shape who we are today.

As part of the expansion plans of Minor Hotels, e-Commerce and online sales have gained paramount importance. The scope of this job is to ensure we are competitively represented on our brand and product on all E-channels, Online or Digital media. This role will serve the needs of the business, our guests and our colleagues by developing and implementing key distribution and eCommerce strategies to optimize the distribution channel.

To serve the growing needs of the business and individual hotels by:

- Ensuring optimal content of all Minor Hotels brands in all relevant electronic distribution channels.
- Supporting hotels and e-commerce head in corporate as required to better manage and leverage e-Commerce channels & partners.
- Coordinating with hotels, partners, and agencies the execution of all e-Commerce activities for all Minor properties and implementing new e-Commerce initiatives to support hotels marketing strategies.
- To conduct feasibility study, ROI and to suggest ways of improving ranking and revenue generation over e-channels.
- Measuring, analyzing and reporting eCommerce performances and suggesting tactics improvements and new activities.
- Produce weekly and monthly reports for each channels as required by the e-Commerce head and communicate with hotels and regional and cluster e-commerce leaders.

Job Scope and General Purpose:

- E-Commerce Executive is responsible for execution of digital media and e-commerce activities for Minor Hotels and its brands globally.

Key Duties and Responsibilities:
Please note that this is not an exhaustive list of everything that needs to be done. Minor Hotels employees always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are:
E-Commerce:

- Establish web traffic reports, analyse trends and production from all business streams, channels, and communicate results and best practices.
- Establish in-depth site-level traffic reports and data-mine figures to monitor KPI and identify area of improvements.
- Coordinate with new hotels and the MARCOM team to ensure an on-deadline and on
- budget launch of their hotel site.
- Generate, manage, and measure the online tracking system for reporting procedure for any corporate and hotel campaigns.
- Develop, measure and optimize ROI on new traffic generating channels through affiliate programs, metasearch sites, PPC, SEO and new partnerships.
- Establish hotel level e-Commerce SOP and online training materials for Minor and hotels.
- Test, expand, and target new businesses from new geo markets by reaching to new web audiences (countries and languages) and improving % looker to % booker.

Digital Marketing Responsibilities (PPC, SEO, Social Media, Mobile, etc.):

- Serve as support point of contact for hotels within the for digital marketing/E-Commerce related questions and activities
- Collaborate with partner agencies to develop our different websites e sound and ensure ROI goals are achieved for SEO, PPC, mobile and social activity.
- Support the section head with and manage agency to ensure PPC and SEO plans strategically and efficiently fit each individual hotel’s goals and objectives
- Develop measure and assist in executing social media activity, which will include assisting PR put together creative strategies to generate Fan Base, working with agency on tagging and monitoring social media performance using approved tools.

Strategy and Budget Management:

- Support section head in the overall hotel digital and e-commerce budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with each individual hotel, etc.)
- Identify, articulate and rationalize insights and recommendations to senior hotel management.

Project and Third Party Agency Management:

- Meet with digital and Ecommerce industry representatives (i.e. vendors, agencies, media partners such as Google, Baidu, Metasearch, etc. ) to gain insight to best practices.

Technical:

- To learn and be familiar with the technical set-up of all relevant e-Commerce channels or switches.

**Qualifications**
- Bachelor’s degree in Marketing, E-Commerce, Business Administration, or a related field.
- Proven experience in e-commerce, digital marketing, or a related field, preferably in hospitality.
- Strong ability to analyze web traffic, KPI

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