E-commerce Planner
5 days ago
Company Description
Publicis Groupe, known for its world-renowned creativity, best-in-class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has five Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital Creative with Digitas, Digital creative solotions with Brilliant and Million and Publicis Production's global, cross-media production house, serving the world's leading brand with Prodigious.
**Starcom Thailand**
A wholly-owned subsidiary of Paris-based Publicis Groupe S.A. One of the world’s largest agency networks with 98 offices in 84 countries and more than 9,000 employees worldwide
We handle many of the world’s top brands
Our Company’s vision is “to create ideas that inspire enduring belief in our clients’ brands” We have earned an international reputation for producing superior advertising and integrated communication.
We handle many of the world’s top brands
Our Company’s vision is “to create ideas that inspire enduring belief in our clients’ brands” We have earned an international reputation for producing superior advertising and integrated communication.
**Job Description**:
We are looking for a strong team member for our eCommerce team. As the eCommerce Planner, you will be responsible for offering unmatched e-commerce digital media planning across all digital ecosystem platforms (Lazada and Shopee), publishers (Facebook and Google), and other eCommerce marketplaces.
Developing and implementing best-in-class digital media plans for effective eCommerce performance as well as playing a pivotal role in managing all online media strategies and activities for e-commerce including Pure Player platform and KOL live for e-commerce will be part of your responsibilities. You will be a key contact of the team to ensure plans that meet customer expectations and deliver media plans and performance on a day-to-day basis. Further, you will be required to suggest new improvement measures to increase user engagement and online sales.
KEY RESPONSIBILITIES.
- Managing and supervising overall end-to-end eCommerce activities for clients effectively.
- Drive e-commerce channel to achieve sales target, net sales, and key KPI through the development and execution of e-commerce strategy
- Cooperate with internal cross functions (marketing, trade marketing, supply chain, finance, and CRM), to maximize full channel potential in line with company business direction and processes
- Establish strong relationships with platforms (Shopee, Lazada, JD, etc.), taking lead on account management, and monthly & quarterly performance review
- Develop and execute Joint Business Plan with platforms; negotiating on visibility and support to drive channel and brand performance
- Collaborate and guide the e-distributor sales team on channel direction, brand identity, and business priorities
- Review monthly campaign plan, visibility, execution communication (promotional artwork and on-site search), and other sales fundamental metrics
- Review monthly sales reimbursement and quotation
**Qualifications**:
- Bachelor’s degree in Business Management or Marketing
- Minimum 4 years of eCommerce experience in an agency or other related roles.
- Ability to manage flexible work timings, manage client lead-time, and requirement
- Complete knowledge of eCommerce procedures and techniques
- Strong analytical and problem-solving skills
- Excellent managerial qualities
- Impressive communication skills
- Basic understanding of eCommerce industry trends and procedures
- Background in biddable media will be strong advantages.
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