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Big Campaign Management

3 weeks ago

กรงเทพมหานคร, Thailand Shopee Full time

Department Marketing- LevelExperienced (Individual Contributor)- LocationThailand - BangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- This role involves overseeing the Big Campaign. Responsibilities include supervising the Marketing team, collaborating with the Commercial team to identify key segments, planning campaign calendars and communication strategies, managing budgets, analyzing performance metrics, and initiating projects for category growth and improvement.- Manage the end-to-end planning and implementation of Shopee’s largest campaigns (Double Digit, Mid Month, Payday)
- Work closely with stakeholders from Marketing, Business Development, and Business Intelligence teams to ideate campaign mechanics (e.g. vouchers and deals), manage spending budget, plan in-app visibilities & out-app communications, and execute with all the working teams
- Analyze key commercial/marketing metrics to drive continual performance optimization and improve campaign efficiency
- Identify and explore new buyer-facing initiatives to grow the buyer base, commercial performance, or improve user experience of campaigns

**Requirements**:

- Minimum of 2 years work experience; experience in campaign marketing, e-commerce arm of brands, or business development would be a plus
- Detail-oriented, organized, and can independently manage own tasks
- Strong logical thinking and problem-solving skills; able to analyze issues / identify opportunities and turn them into recommendations.
- Good verbal and written communication skills; able to coordinate with multi-team stakeholders
- Proactive and can-do attitude; able to work under pressure in a fast-paced environment
- Good command of English