Lead Campaign Management

2 weeks ago

กรงเทพมหานคร, Thailand Shopee Full time

Department Marketing
- LevelExperienced (Team Lead)
- LocationThailand - Bangkok

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- **
Lead and drive marketing initiatives for credit products, including SPayLater and SEasyCash, to achieve business objectives and maximize growth potential**:

- ** Develop and implement comprehensive marketing strategies, leveraging cross-selling opportunities across financial services to enhance user engagement and revenue**:

- ** Assist in overseeing the marketing team to ensure effective campaign execution, smooth project management, and alignment with business objectives**:

- ** Coordinate with cross-functional teams, including product, business development, finance, and regional team, to align on campaign objectives and ensure seamless execution**:

- ** Establish and refine marketing SOPs to enhance operational efficiency, streamline workflows, and maintain high execution standards**:

- ** Analyze and optimize budget allocation, campaign performance, and marketing ROI to drive continuous improvement and business impact**:

- ** Proactively explore and propose new marketing channels, partnership opportunities, and promotional strategies to drive business growth**

**Requirements**:

- ** Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field**:

- ** At least 7 years of experience in marketing or related fields, with a strong track record in campaign execution, project management, and strategic planning**:

- ** Experience leading or mentoring team members to drive marketing initiatives effectively**:

- ** Strong analytical skills, with the ability to interpret data, track performance metrics, and optimize marketing strategies**:

- ** Exceptional attention to detail, ensuring high-quality execution and timely delivery**:

- ** Excellent communication and stakeholder management skills, with the ability to collaborate across teams and influence key decision-makers**:

- ** Proficiency in English, both written and verbal**:

- ** Experience in e-commerce or financial services is a plus

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