Customer Campaign Analyst

1 week ago


ปทมวน กรงเทพมหานคร, Thailand FWD Life Insurance PCL Full time

5 years of experience in Campaign Management.
SFMC, CMS, Google Analytics, Tableau.
Excellence in Excel, Powerpoint and Communication.
Develop and execute end to end cross sell and up sell campaign starting from understanding business / customer needs, setting aggressive targets and managing to surpass them, selecting leads, launching an always-on portfolio of VNB-producing campaigns, tracking result and preparing report.
Drive VNB growth and innovate constantly to identify new VNB growth opportunities.
Assist Lead of Customer Campaign and Insight Management in developing and executing Cross sell & Up sell campaign including.
Build 12-month campaign pipeline charter, milestone targets, etc.
Immediately replace one campaign-at-a-time approach with an actively managed campaign portfolio that is agreed on an annual or semi-annual basis to drive greater VNB scale and change the way that we engage with the SCB partner.
Work with stakeholders to launch campaign ex. work with distribution / partner to define lead selection criteria and coordinate with Data Science team for potential customers list using propensity to buy model.
Communicate campaign launch to stakeholders e.g. customers, partner, call center.
Track campaign effectiveness and propose actions for improvement.
Raise issues/concerns in a timely manner.
Handle customer complaints/ enquiries.
Present key findings and recommendations/conclusion to senior management and partner.

**Qualifications**:
Bachelor or Master degree in business related field.
At least 5 years of experience in Campaign Management, Marketing Strategy, Customer Analytics, CRM.
Experience in marketing platforms e.g. SFMC, CMS, Google Analytics and data tool e.g. Tableau is a plus.
Excellence in MS Excel and MS Powerpoint and Communication skill.
Good command in English.

**Job skills required**: Management, Google Analytics, English, Tableau

**Job skills preferred**: Excel


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